Campaign Smartphone Apps: Keeping It Strategic
Huffington Post
What is it about apps, social media and new connective technologies that
make marketers completely forget their ultimate objectives? We've all heard
a million times that Facebook is not a strategy and follower counts are not
a goal unto themselves. Yet time ...
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Smartphones in politics work 2 ways
San Francisco Chronicle
Mitt Romney's campaign has promised possessors of a new smartphone app that
they will learn his vice presidential selection "before the press and just
about everyone else (except maybe Ann)." Before you rush to download the
"Mitt's VP" app on your ...
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SimplePons Adds Al Carmona to Advisory Committee
MarketWatch (press release)
SimplePons.com , a developer of Smartphone Apps designed to deliver unique
digital content which enable users to redeem discounts and deals with their
smartphones, is pleased to announce it has appointed Mr. Al Carmona as a
member of the recently ...
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How to Turn Your Smartphone Into An Emergency Kit
Mashable
Pocket First Aid and CPR: This app is useful to keep in your phone as a CPR
tutorial. It can't replace a certification, but it does offer best-practice
reminders on how to properly administer this life-saving technique. It can
be particularly useful to have a mobile ...
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App Aid: Creating Apps for the greater good
iTWire
It has all the elements that cynics could feed on. App Aid is a 48 hour
event, supported by Facebook and Samsung hosted in Australia by the
Vodafone Foundation. After selecting a shortlist of seven charities, the
stated aim of App Aid is to produce smartphone ...
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FDA Approves Ingestible Sensor That Communicates with Smartphone App
Geeky gadgets
The FDA has approved an ingestible sensor in the US that has been in use in
Europe since 2011. The sensor is called the Ingestion Event Marker and
involves a sensor the size of a grain of sand embedded in Intel or other
edible item. The sensor is ...
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The McDonald's app clocks up 1m downloads, but is it any good?
Econsultancy (blog)
McDonald's announced this week that its smartphone app has clocked up more
than 1m downloads in less than a year. More than one in ten users return to
the app more each month, with peak times unsurprisingly coinciding with
lunch and dinner. The app ...
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BMW launches smart vehicle control remote app for Android smartphones
Rush Lane
This app is free of charge and can be downloaded from Google Play store. It
is similar to the iPhone version. Through this new app, car doors can be
locked and unlocked through your smartphone, while climate control settings
can able be adjusted so as to ...
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