Search Engine Marketing SEM Cost Idea Which Running Besides SEO.

SEM Search Engine Marketing COST IDEA a big issue and this SEM always run besides SEO and one another is one for others. If SEO drive 50% traffic than SEM is not far from SEO and special reason of writing is once SEM will overcome SEO by this time you,company,marketer all will go throw with SEM to assure brand presences in front of target audienc, In this situation if you participate in this campaign with out SEM cost idea than you will be loser and it's the real true of time, 

WRITTEN BY
MOMENUL AHMAD

my writing on this topic resone is educating you about the search engine marketing cost. SEM is a market where as much as you can spend think ppc campaign as a bottomless basket and average ppc click cost is $1 to $2, 3,4,5,6 ---------------- $50 ( depend on keywords, devices, region, ads,networks, channel) & highest record ppc value $50 think you are running a YOUR KEYWORDS ppc or cpa campaign in your service area and YOURKEYWORDS ads shown up by 10,000 in 7 days people among of 10k
interested people only 60 (7days) people were interested and they click on your ads and contact you for getting service throw landing page,contact page, cell number (NAP)etc
in this scenarios 60 peoples * 3(+/-) ppc = 180$ will spend in a seven days that's mean you gain 60(+/-) leads.

What is paid search?

On a search engine results page (SERP), you can pay for your website to appear in specific sections of the results. These paid-for ads normally appear at the top of a SERP or below on SERPs.

Note-Google has now removed ads on the right-hand side of the page. 

Why is paid search important?

Google makes the majority of its revenue from advertising. Whether that’s through the paid-for AdWords results on SERPs, or display advertising throughout its AdSense network or pre-roll ads on YouTube, advertising is what keeps Google thundering along.

Of the $17.3bn it made in Q1 2015, $15.5bn was from advertising sales, rather than say driverless cars or Google Glass. Then again, that still leaves $1.8bn in revenue from other products, so it’s nothing to be cynical about.

Basically this all means that paid ads on SERPs are going to be part of your search experience for the long-haul, and they’re probably only going to dominate search results even more in the future and become even less transparent, as search engines figure out ways to drive revenue while keeping on the right side of transparency.

see more Why is paid search important?

Common Terms of SEM Activities:

Search Engine Land generally use SEM and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities:

• Paid search ads
• Paid search advertising
• PPC (pay-per-click) *
  • PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
  
  
  
  
• CPC (cost-per-click) *
• CPM (cost-per-thousand impressions) *
  • Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis. @searchengineland 

Major search marketing platforms below:

• Google: AdWords
• Bing Ads
• Yahoo: Search Ads
• Yandex
• Baidu

China search engine market overview Q2 2017

China's search engine market totaled 23.57 billion yuan (US$3.47 billion) in Q2 2017 with an increase of 25.6% QoQ or 12.2% YoY according to Analysis. Baidu has 77.2% market share in China's search engines market by total revenues, followed by Google China (9.66%) and Sogou (8.69%).

Baidu remains dominant in China's search engine market and has over 80% market share by revenues, not counting overseas revenues and channel revenues.

IAB: Mobile is now more than half of all digital ad revenues

For the year, total US digital ad revenues rose to $72.5 billion in 2016, up 22 percent from $59.6 billion. Mobile was the key growth driver across all digital formats, including search, banner, video, social, and even digital audio, which the report broke out for the first time.

Search ad revenue jumped up 19 percent to nearly $35 billion for the year, making up 48 percent of the digital pie in 2016. Mobile search rose up 91 percent to $17.2 billion; desktop search revenues were off by 13 percent.

The biggest trends & changes in PPC so far in 2017

1-Machine learning

2-Conversion tracking & attribution

3-Ads

4-Audiences

5-Shopping

6-UI Changes

Directed & Analysed By
Momenul Ahmad

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"Big budget is must for a start up campaign to understand the game ball last point"
+MomenulAhmad

But a expert SEMs have a control on this & he is capable to control the #PPC #CPA #CPV cost and he do this by using his optimization techniques.