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Search Engine Marketing SEM Cost Idea Which Running Besides SEO.

SEM Search Engine Marketing COST IDEA a big issue and this SEM always run besides SEO and one another is one for others. If SEO drive 50% traffic than SEM is not far from SEO and special reason of writing is once SEM will overcome SEO by this time you,company,marketer all will go throw with SEM to assure brand presences in front of target audienc, In this situation if you participate in this campaign with out SEM cost idea than you will be loser and it's the real true of time, 


my writing on this topic resone is educating you about the search engine marketing cost. SEM is a market where as much as you can spend think ppc campaign as a bottomless basket and average ppc click cost is $1 to $2, 3,4,5,6 ---------------- $50 ( depend on keywords, devices, region, ads,networks, channel) & highest record ppc value $50 think you are running a YOUR KEYWORDS ppc or cpa campaign in your service area and YOURKEYWORDS ads shown up by 10,000 in 7 days people among of 10k
interested people only 60 (7days) people were interested and they click on your ads and contact you for getting service throw landing page,contact page, cell number (NAP)etc
in this scenarios 60 peoples * 3(+/-) ppc = 180$ will spend in a seven days that's mean you gain 60(+/-) leads.

What is paid search?

On a search engine results page (SERP), you can pay for your website to appear in specific sections of the results. These paid-for ads normally appear at the top of a SERP or below on SERPs.

Why is paid search important?

Google makes the majority of its revenue from advertising. Whether that’s through the paid-for AdWords results on SERPs, or display advertising throughout its AdSense network or pre-roll ads on YouTube, advertising is what keeps Google thundering along.
Of the $17.3bn it made in Q1 2015, $15.5bn was from advertising sales, rather than say driverless cars or Google Glass. Then again, that still leaves $1.8bn in revenue from other products, so it’s nothing to be cynical about.
Basically this all means that paid ads on SERPs are going to be part of your search experience for the long-haul, and they’re probably only going to dominate search results even more in the future and become even less transparent, as search engines figure out ways to drive revenue while keeping on the right side of transparency.
Common Terms of SEM Activities:

Search Engine Land generally use SEM and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities:
  • Paid search ads
  • Paid search advertising
  • PPC (pay-per-click) *
    • PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.

  • CPC (cost-per-click) *
  • CPM (cost-per-thousand impressions) *
    • Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis. @searchengineland 
Major search marketing platforms below:

China search engine market overview Q2 2017

China's search engine market totaled 23.57 billion yuan (US$3.47 billion) in Q2 2017 with an increase of 25.6% QoQ or 12.2% YoY according to Analysis. Baidu has 77.2% market share in China's search engines market by total revenues, followed by Google China (9.66%) and Sogou (8.69%).
Baidu remains dominant in China's search engine market and has over 80% market share by revenues, not counting overseas revenues and channel revenues.

IAB: Mobile is now more than half of all digital ad revenues

For the year, total US digital ad revenues rose to $72.5 billion in 2016, up 22 percent from $59.6 billion. Mobile was the key growth driver across all digital formats, including search, banner, video, social, and even digital audio, which the report broke out for the first time.

Search ad revenue jumped up 19 percent to nearly $35 billion for the year, making up 48 percent of the digital pie in 2016. Mobile search rose up 91 percent to $17.2 billion; desktop search revenues were off by 13 percent.

The biggest trends & changes in PPC so far in 2017

1-Machine learning
2-Conversion tracking & attribution
6-UI Changes
Directed & Analysed By
Momenul Ahmad

Have You Say Something?
Comment Below pls.
"Big budget is must for a start up campaign to understand the game ball last point"

But a expert SEMs have a control on this & he is capable to control the #PPC #CPA #CPV cost and he do this by using his optimization techniques.

The State of Video Ad View ability in 2017

For video ads to make an impact, it’s critical that they’re seen — not just served.
Published September 2017
In 2017, YouTube ad viewability continued to lead the industry. The average viewability of YouTube ads globally increased to 95% in 2017, up from 93% in 2016. Across the rest of the web and apps, average video ad viewability is 66%. For all video ads, mobile and tablet continue to offer the highest viewability rates. However, video ad viewability rates remain inconsistent across countries.
Viewability is a key currency in digital advertising that measures whether or not an ad had a chance to be seen by a user. At Google, we support the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) definition of viewability for video advertising: a minimum of 50% of the ad is in view for a minimum of two continuous seconds. For example, if a video ad is playing but the user is browsing on another tab, that impression wouldn’t be considered viewable.
We conducted research using our Active View measurement technology to better understand the current state of video ad viewability around the world. The data used in this study is based on video ads from our advertising platforms, including Google, DoubleClick, and YouTube, from May of 2017.
We analyzed video viewability data for YouTube, including video ads in browsers (desktop, mobile, and tablet) and in the YouTube mobile app. We also looked at video viewability data for the rest of the web and apps (not YouTube), including video ads in browsers (desktop, mobile, and tablet) and apps.
Read on to see how video ad viewability rates compare across devices and around the world.

State of viewability for video ads in 2017

For the past few years, we’ve taken a detailed look at the state of video ad viewability across the industry. In our 2017 analysis, we found that video ad viewability continued to improve on YouTube, but remains flat across the rest of the web and apps.

Mobile and tablet offer the highest viewability

Desktop video viewability continues to lag behind mobile and tablet in 2017.

Video ad viewability rates vary by country

Viewability rates in different countries around the world reveal mixed results. In 2017, we found that global viewability rates on YouTube stayed consistently high, but varied greatly by country on the rest of the web and apps.

Getting the Active View of viewability

Activating viewability measurement is the first step to improve ad viewability. Once publishers enable viewability measurement on their content platform, advertisers can measure the viewability rate of the ads they run on that publisher’s content.
We offer a suite of viewability metrics to content owners and media buyers using Active View, Google’s viewability measurement technology. Active View works seamlessly across video and display ads on the web and in apps.
Active View gives advertisers, agencies and publishers custom metrics that help them go beyond transacting on the MRC-defined industry standard for viewability. Advanced viewability and audibility metrics in Active View — such as average viewable time, the length of time an ad is 100% in view or whether the ad could be heard — allow marketers to measure individual objectives on inventory bought across exchanges and YouTube.

For advertisers

Know whether your ads were seen
Active View viewability reporting in AdWords, DoubleClick Campaign Manager and DoubleClick Bid Manager allows advertisers to determine if an ad is viewable by potential customers. Active View metrics can be used for display and video ads, including YouTube, to better understand how often your ad appears in a position on a webpage, device or app that people can see. Along with Active View, advertisers can also choose from third-party vendors for viewability reporting on YouTube, including Moat, Integral Ad Science and DoubleVerify.

Get better viewability and audibility
You can choose to only pay when your ad is able to be seen by potential customers with viewable cost-per-thousand impressions (vCPM) bidding on the Google Display Network and Google video partners in AdWords. This means you're bidding on the actual value of your ad appearing in a viewable position on a given placement.
Active View optimization in DoubleClick Bid Manager uses machine learning to factor in the collective intelligence from many signals (e.g. URL, time of day, page category) to predict, impression by impression, the probability that a particular ad will be viewable. For metrics like audibility and viewability, Active View allows advertisers to optimize towards their specific viewability goals — programmatically and without needing to manually reallocate spend.

For publishers

Get the full picture of your viewability
Several factors impact the chance a video ad is viewed, including the size of the video player and the location on the page. Active View viewability reporting in DoubleClick for Publishers lets publishers monitor how viewability plays out across their properties, on mobile, tablet and desktop. These Active View metrics — like eligible impressions, measureable impressions and viewable impressions — help determine how likely it was that an ad was seen.
Earn more revenue with more viewable impressions
When advertisers are guaranteed viewable impressions, they’re more likely to buy. Publishers can make their inventory more attractive to advertisers and increase their overall ad revenue by applying best practices for improving ad viewability. For example, enabling viewability measurement, using responsive layouts and addressing slow loading pages are all important steps in ensuring the highest viewability rates.

The first step towards driving results

Viewability is crucial, but it’s only the first step in building successful video ad campaigns. While viewability is a measure of whether your ad had a chance to be seen, it doesn’t prove your ad was effective.
Exposure to advertising alone isn’t enough. Your ads must capture attention to have real impact. In addition to viewability, marketers should consider and seek to measure other factors that drive results for brand campaigns. For instance, are your video ads heard as well as seen? Is the viewer paying attention to your ad? And, most importantly, how long do they watch and listen for?
For this reason, audibility measurement is becoming increasingly important. You can measure ad audibility using our Active View technology, where metrics like Audible Play Time in DoubleClick determine how much of the ad was played with audio.

Get the full view of your video ad viewability

The first step to impactful ads is making sure your ads are seen.
If you’re interested in learning more about the opportunities in ad viewability, reach out to your account manager today, or contact our advertiser solutions or publisher solutions team to discuss how we can find the right solution for you.

Hiring White Hat SEO backlink samurai

Are you a SEO white hat backlink samurai

The 15 best Google Chrome extensions for SEO

To see The 15 best Google Chrome extensions for SEO watch the most trusted video below.
Google Chrome has taken a dominant position as the world’s favorite desktop browser, with almost 60% market share and rising.
Its central role among Google’s vast suite of digital software and hardware has driven this growth, but users also love how customizable the browser is.
It can be dauntingly customizable, in fact. With tens of thousands of extensions available, finding the few that will aid you on a daily basis is an all-consuming endeavor. In one store, you can find everything from Nicholas Page (an extension that turns any page Nicholas Cage-themed) to a variety of income tax calculators.
Somewhere in between those two extremes, there are hundreds of SEO-themed extensions, some much more useful than others.

There is a little bit of a learning curve to using some SEO Chrome extensions, but once they become habit, they will save plenty of time in the long run.
Therefore, within this list we have distilled this down to the 15 extensions that will simply make you more effective at the core areas of SEO.
Source- Search Engine Watch

Video Made by myself:see me on linkedin , facebook , twitter 

Subscribe on My YouTube Channel TO SEE and GET #DigitalMarketingIdeaTips 
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#SEO#DigitalMarketing #OnlineMarketing #SEM #SMM #Keywords#searchmetrics

Why Google searches for SEO up 15% in past week?

Why Google searches for SEO up 15% increases in past week?


Why Google searches for SEO up 15% in past week?

"In Google searches for SEO up 15% in past week , it's ( searching SEO ) a green signal for digital world but this graph always not always goes green and not be green for all it's be green when someone try to know through google"

Now a days ensuring digitally business visibility is necessity , if you unable to ensure this yet your business and your place will be on a museum, in this sense all of business and personal branding minded folks are trying to be digital for securing their position on search engine . SEO is the only one way which is organically able to show your business or brand in front of your target audience and this is the reason of Search Term "SEO" up 15% on Google Searches above all it's a good sign, specially I About Me v/s Who Am I ? appreciate this trends as a Online Marketing Professional ( certification by iab) also loving this trends as a Upwork tested SEO professional one who is available for hire ,to hire Contact Me .

In Google searches for SEO up 15% in past week , it's ( searching SEO ) a green signal for digital world but this graph always not always goes green and not be green for all it's be green when someone try to know through google ( search engine ) about SEO with related keywords, keywords phrase (queries)  as google seo, seo company, seo marketing , seo services, seo websites , seo web , seo online, wordpress seo, wordpress, seo 2017, seo tools, what is seo? SEO, seo service, seo agency , seo companies, seo tool, yoast seo, seo software ( avoidable if auto), seo expert, local seo and when someone try to know through google ( search engine ) about SEO with related keywords, keywords phrase (topics) as search engine optimization, website, company, service, marketing, wordpress, business, tool.

Which regions are going ahead in SEO ?

Those who are clearly ahead in SEO by search interest- United States, Bangladesh,United Kingdom, Australia, New Zealand, Pakistan, Ireland, Finland ,India, Egypt, Canada, Spain, Ukraine, Russia,Germany,Sweden,Poland see other places on google trend 

Who are searching for seo?
Companies,Freelancer,SEOs,Author,Publisher,Apprentice, Digital Agency,Online Marketer, Recruiter , Business etc.

Why need seo ?
Ans- see on linkedin in bangla 
Good SEO Example see on linkedin feed
Local SEO 
Some key factors of SEO image 

SEO and Digital Trends in 2017

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Hello Reader specially you never hesitate to give up a feedback about this article to do so ,you can write a review on write review section ( below this article ) or you can express your opinion through social media -

We want PayPal in Bangladesh an argue to president and CEO at PayPal

president and CEO at PayPal
Dear president and CEO at PayPal , We want PayPal in Bangladesh বাংলাদেশী ফ্রিল্যান্সার ও ডিজিটাল মার্কেটার ফেলোদের (আমার কানেকশন ও কানেকশনের বাহিরে) সবার প্রতি দৃষ্টি আকর্ষণ করে অনুরোধ করছি যে, নীচের লিংকটিতে গিয়ে মন্তব্য করুন (In English) দাবী সহকারে যেন #PayPal #CEO বুঝতে পারে আমাদের জন্য PayPal কতটা গুরুত্ববহন করে এবং পেপাল কে আমরা কি দিতে পারি এবং সে সঙ্গে অপরকে উৎসাহিত করুন মন্তব্য করতে কারণ এটাই সময় নিজেদের দাবি, নিজেদের আদায় করবার। #freelancer #freelancinginbangladesh #offshore #outsourcing #bangladesh #onlinemarketing #digitalmarketing #digitalmarketer

Applying POWER WORDS in Marketing!

Applying POWER WORDS in Marketing! Investor to Marketing Manager : Where are you? MM replying : In the market. Investor: What are you doing? MM: Products Marketing. Investor : Marketing! Bear Handed! How is it possible? By which you are marketing a product? Marketing Manager Replying : By words of mouth ( POWER WORDS) Momenul Ahmad #Marketing #Branding #Sales #Business #marketer

I learn and write for myself but both Out Comes are just for yourself

I love to response instantly , Contact Me anytime I will give the best .
"I learn and write for myself but both Out Comes are just for yourself"
You are matter for me, as a learner I learn from you.
Available for Digital Marketing Role
Contact Me

Three Secrets of Customer-Centric Search Marketers

Short-term thinking yields short-term results. Google’s Chief Search Evangelist Nicolas Darveau-Garneau has worked with hundreds of leading brands, helping them to rethink their audience targeting strategies and understand the long-term value of their customers.

How much should you invest in marketing to sell a $20 pair of socks?
It’s a textbook marketing question, and the classic answer is based on Return On Ad Spend (ROAS). If your ROAS is 4:1, then you can spend up to $5 to win the sale.

But what if that moment isn't really about selling socks but about acquiring a new long-term customer? What if that sock shopper had also been browsing expensive suits on your website and is using an $800 smartphone? How much should you spend to acquire him then?
Customer-centric marketing offers some terrific new ways to understand the potential lifetime value of your customers. Instead of focusing on isolated sales transactions, you can now invest in attracting and retaining the people who will bring your brand the most value in the years to come.Whether large or small, companies that succeed in customer-centric marketing tend to do three things well:
1. They uncover the true value of customersThere is an abundance of signals that can help identify the most valuable customers. Things like zip code, dollar amount of first purchase, and loyalty club sign-ups can all help to predict customer value. The type of phones consumers use, their household income, and the keywords they searched for are also valuable data points.
Begin with a hypothesis for the five to 10 pieces of available data that are most likely to predict customer value for your brand. That could be metrics like time spent on your website or the number of purchases made in a month. Then, by analyzing that data against Customer Lifetime Value (CLV), you can identify which metrics are the best indicators of long-term valuable customers. Voilà: You’ve got your first customer scoring system.  By embracing a customer score, you can begin to better understand the potential future cash flow from each customer. As a result, you can be smarter about how you bid on ads. And that means winning more of the best customers and paying less for lower-value customers.By identifying CLV, you’ll be able to better understand how much profit you are likely to lose if a customer goes to the competition. And that means you can invest the right amount to keep them.
Success story
TurboTax wanted to re-engage its most loyal customers with personalized mobile ads and landing pages that made it easier to log in and file taxes. It usedCustomer Match, which uses first-party data to reach these customers on AdWords.

The result: a 14% higher click-through rate and a 19% higher conversion rate.
2. They apply customer segmentation to digitalA simple CLV analysis can help segment customers by long-term profitability. For example, if users who purchase twice in the first month are three times more profitable than the average customer, then it may be worthwhile to market more aggressively to first-time buyers and encourage that second sale.
Once it’s possible to predict, in a general way, the value of certain customer segments, you can create cohorts of high-value customers—like previous purchasers, newsletter subscribers, rewards members, and in-store shoppers. You can then bid more on valuable segments and less on others.
Using Google’s intent signals, it’s also now possible to find new potential customers who are already looking to buy in your category or who have the same characteristics, interests, and behaviors of profitable existing customers. 
Success story
Fiat Chrysler Automobiles wanted to expand its reach on highly competitive generic search terms―while still reaching qualified customers. It used Similar Audiences, which uses powerful machine learning to find new people who mirror existing customers.The result: 22% more conversions and an 11% higher click-through rate.
3. They pick the right KPIs
Once you’ve identified the lifetime value of customer segments, it makes sense to focus on lifetime profits. Calculate the lifetime profits from a new customer, then deduct the marketing investment you'll need to acquire them. Take that into account as you set your ad budget. Yes, it will sometimes mean a higher Cost Per Acquisition (CPA), but it also means a healthier bottom line.
If you’d like to stay with CPA or ROAS targets, try this simple change: Create different targets for different customer segments. And set different CPA or ROAS targets based on the average lifetime value of your customer segments.
Success story
Guitar Center wanted to reach specific audiences with its search campaigns. It grouped customers by product category based on past purchases. And within each category, it segmented customers into high- and low-value audiences.Customer Match then helped Guitar Center bid more effectively for high-value shoppers.
The result: A 60% higher click-through rate and 50% higher conversion rate.
Customer-centric marketing gives marketers new ways to find and delight valuable customers. To ensure you acquire more of those customers, change your KPI to long-term profits, understand the value of different customer segments, and bid based on CLV. After all, an individual sale is great, but acquiring high-value, loyal customers will pay off more in the long run.
Nicolas Darveau-Garneau
Chief Search Evangelist at Google
Nicolas Darveau Garneau
Article Source

HTTP status codes in different ranges 100,200,300,400,500

Different ranges 
HTTP status codes in different ranges

There are five different ranges of HTTP status codes, defining different aspects of the transaction process between the client and the server.Below you'll find the five ranges and it's main goal: 
1-1xx -Informational 2-2xx-Success 3-3xx-Redirection 4-4xx-Client error 5-5xx-Server error. "yoast"
One more HTTP Status codes are Unofficial codes
Generally HTTP Status codes are well known as  1oo,200,300,400,500
Generally HTTP Status codes are

but those HTTP status codes widely expended and will be expand till now i found HTTP status codes is obtained five digits as from Microsoft , Oracle, IBM ,

10060  12031 12019 12029 12030 2000  30005 30000 (ORACLE) 30000 (IBM) 40000