Report: Entertainment Brands, Consumers Embrace Mobile
ADOTAS
Millennial Media, a leading mobile advertising platform, released the results today of an in-depth look at mobile advertising in the entertainment industry and. The report, “Entertainment: Mobile Insights for Entertainment Brands,” shows, among other ...
See all stories on this topic »Sony Mobile touts its new harmonized credentials
Rethink Wireless
That comes with new devices, a renewed focus on content, and promises to integrate its mobile brands and products more closely with other Sony platforms in gaming and media. Sony, which has named mobility as one of its three key growth markets and ...
See all stories on this topic »Google explains to Uncle Advertising how we all use our devices
ITworld.com
It's in Google's interest to know how we're using the web, because they power the advertising that's all over the web and, increasingly, on mobile devices. In turn, Google has to sell that to the brandsbuying its ad space. So in the second quarter of ...
See all stories on this topic »Mobile ad spend too low
brand-e.biz
However, according to the MMS' MXS mobile study, mobile's share of the media mix is forecast to rise to at least 10% on average based on the increased adoption of smartphones alone. The study suggests that with high-involvement brands, marketers should ...
See all stories on this topic »
ADOTAS
Millennial Media, a leading mobile advertising platform, released the results today of an in-depth look at mobile advertising in the entertainment industry and. The report, “Entertainment: Mobile Insights for Entertainment Brands,” shows, among other ...
See all stories on this topic »Sony Mobile touts its new harmonized credentials
Rethink Wireless
That comes with new devices, a renewed focus on content, and promises to integrate its mobile brands and products more closely with other Sony platforms in gaming and media. Sony, which has named mobility as one of its three key growth markets and ...
See all stories on this topic »Google explains to Uncle Advertising how we all use our devices
ITworld.com
It's in Google's interest to know how we're using the web, because they power the advertising that's all over the web and, increasingly, on mobile devices. In turn, Google has to sell that to the brandsbuying its ad space. So in the second quarter of ...
See all stories on this topic »Mobile ad spend too low
brand-e.biz
However, according to the MMS' MXS mobile study, mobile's share of the media mix is forecast to rise to at least 10% on average based on the increased adoption of smartphones alone. The study suggests that with high-involvement brands, marketers should ...
See all stories on this topic »
| Superfast mobile internet plans slowed by threat of legal action The Guardian The Guardian understands that Spanish company Telefónica, which owns O2, has written to telecoms regulator Ofcom threatening to challenge its decision to allow rivalbrands Orange and T-Mobile to launch 4G services this autumn. Last week, Ofcom gave ... See all stories on this topic » |  The Guardian |