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Mobile Brand

Virgin Mobile shifts focus
ITWeb
Marchbank says his job now is to refocus VMSA's go-to-market strategy and the VirginMobile brand in SA – a market he says is acute in terms of understanding what the Virgin brand, as a whole, entails. “We are not going to simply throw spaghetti at the ...
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ITWeb
Did Mobile Just Become The Backbone Of Search, Brands?
MediaPost Communications
In the moment. That's what mobile apps address -- a quick and targeted search in the moment. Mobile apps have become the consumer-facing front end of companies on small devices that sit in the pockets and purses of millions of people. And if integrated...
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MediaPost Communications
iconmobile's Windows Phone Demo Takeover Named Finalist for IAB 2012 MIXX ...
Sacramento Bee
27, 2012 -- /PRNewswire/ -- iconmobile was recognized last week as a nominee for the Interactive Advertising Bureau's (IAB) eighth annual MIXX Awards in the category of Mobile Brand Destination Site. The nomination is for iconmobile's "Windows Phone ...
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Business Watch: Nothing nowhere for EE rivals after ruling
Mobile News
Many had assumed that the ridiculously named Everything Everywhere would simply dump the less attractive T-Mobile brand and push on with the more resonant Orange. That has been the approach of several other recent mobile joint ventures, including ...
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Mobile News
MasterCard forms mobile payment partnership with UK carrier Everything ...
Mobile Payments Today
"Working with MasterCard is an important step in making mobile contactless payments more widely available for our 27 million customers," said Gerry McQuade, Everything Everywhere's CMO, in the announcement. "By moving our existing co-branded card ...
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