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Mobile Brand


Fortune
Netimperative
Multi-platform pays off: Brand ads get 60% uplift when seen across devices
Multi-platform campaigns can significantly increase brand impact, with ad ... Lolly added: “The fact that mobile showed a particular impact on brand ...
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T-Mobile brings Ben brand in-house
T-Mobile Netherlands has brought its Ben brand in house. Ben's website, app and customer service interface were completely updated and migrated ...
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WinBeta
Nokia may return to the mobile phone market in 2016 as a different type of player
Nokia's strength as a mobile phone manufacturer and high brand recognition are key reasons to why Microsoft bought them in the first place. After their ...
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The Guardian
Samsung drops branding from Galaxy phones in Japan
Samsung phones going on sale in Japan this week will not carry the company's logo, but instead will be co-branded with the two mobile carriers who ...
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Wall Street Journal (blog)
Former Acxiom and Viacom Executive Nada Stirratt Tapped as CEO of Verve Mobile
Ms. Stirratt arrives at Verve Mobile at a time when mobile advertising is ... with mobileads, and be certain that we actually drove sales for a brand,” Ms.
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ET Telecom
Tata Teleservices to drop DoCoMo from its telecom brand Tata Docomo
KOLKATA|NEW DELHI: Tata Teleservices has decided to drop the brand ... brandTata Docomo months before its agreement with Japanese mobile ...
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Mobile News
Kondor to Distribute MOTA Wearables, Mobile Accessories in UK and Ireland
SAN JOSE, CA and CHRISTCHURCH, UNITED KINGDOM--(Marketwired - April 20, 2015) - MOTA, a brand which makes stylish wearables and ...
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Ad Roundup: Releases to upgrade targeting options
New releases to the online and mobile ad spaces should increase brands' ability to target the right messaging to the right consumer bases. Details in ...
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