POSSIBLE Acquires Leading Mobile App Developer Double Encore
The acquisition strengthens POSSIBLE's mobile app user experience, ... Clients globally are moving even faster to develop apps for their brands.
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MMA and adidas publish The Mobile Marketing Playbook to Drive Global Marketing Efforts
Created as a tool for brands and agencies, this resource aims to explain when, where and how companies can consistently use mobile around the ...
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South Africa's most popular smartphone brands
The latest Effective Measure and IAB South Africa “South African Mobile Report” shows that Samsung is the most popular smartphone brand in the ...
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Daily Scoop: August 5, 2014 – Brand new Humble Bundle
Humble Bundle has launched a brand new bundle today – the Humble Mobile Bundle 6! Pay what you want for Eliss Infinity, Duet Premium, and ...
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Survey: Smartphone-generated revenue up 97.6% in July
... retailer smartphone-optimized websites was up 97.6%, from July 2014 versus July 2013, according to Branding Brand, a mobile commerce platform.
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Brand News: Sprint, Walgreen, Time Warner and more
Dropping T-Mobile bid, Sprint CEO stands to earn $40M in severance pay as new CEO is named. Time Warner earnings soar after 21st Century Fox ...
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Kazam merges with ToughShield
Mobile phone producer KAZAM has merged with rugged mobile brand ToughShield. It has also set up a new business division, 'KAZAM for business', ...
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NinthDecimal Introduces the First One-to-One Programmatic Mobile Audience Solution
For the first time, brands, agency trading desks and publishers can buy sophisticated audience targeting for their programmatic mobile campaigns.
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