Ex HTC men launch new smartphone brand Kazam
Mobile Entertainment
CMO Atkins, also added: “There is a real opportunity for a new mobile brand to disrupt the status quo. We are passionate about delivering a truly positive mobile experience that doesn't just stop once you've bought the phone. Kazam is about stunning ...
See all stories on this topic »Pret A Manger reveals new mobile site delivering contextual experiences based ...
The Drum
The new mobile presence seeks to act as a natural extension to the brand's in-store customer philosophy and incorporates Pret's recognisable imagery and messaging – fresh, friendly and helpful. Jamie McRonald, online marketing and web manager, Pret A ...
See all stories on this topic »Club Med's Pioneering Engagement Strategy Creates Digital 'Journey to ...
The Herald | HeraldOnline.com
Additionally, the strategy sharply increased mobile platform traffic by 300 percent and tablet-generated revenues more than 37 percent over last year, ensuring consumers are thoroughly engaged with the brand at every online touch point. Club Med ...
See all stories on this topic »Hospitality's Mobile Opportunity
Digiday
The hospitality industry is in a unique position within the mobile space. That's why Caesars Entertainment has used responsive design to redesign 41 of its websites (and their mobile and tablet counterparts) to ensure a good mobile experience. Digiday ...
See all stories on this topic »Study: Mobile users will wait
BizReport
One caveat: Once that page loads the experience must be top of the line. Because, according to the SOASTA report bad mobile experiences cause consumers to reflect poorly on the brand as a whole. According to researchers bad mobile experiences can ...
See all stories on this topic »Be Persistent, Colorful, Short, Valuable: IAB Issues Mobile Creative Manifesto
MediaPost Communications
In general, the agencies surveyed recommended that mobile campaigns ensure that a marketer'sbrand is clear and persistent, that the design use a striking palette to drive recall, that messaging be short and tight, and that marketers cultivate user ...
See all stories on this topic »The Integer Group Announces Mobile Shopper Marketing Partnership with ...
The Herald | HeraldOnline.com
"The relationship between a person and their device is as intimate as the relationship they have with their favorite brand," said Naushad Huda, Founder and President of XTOPOLY. "Developing world-class mobile experiences for shoppers requires a ...
See all stories on this topic »
Mobile Entertainment
CMO Atkins, also added: “There is a real opportunity for a new mobile brand to disrupt the status quo. We are passionate about delivering a truly positive mobile experience that doesn't just stop once you've bought the phone. Kazam is about stunning ...
See all stories on this topic »Pret A Manger reveals new mobile site delivering contextual experiences based ...
The Drum
The new mobile presence seeks to act as a natural extension to the brand's in-store customer philosophy and incorporates Pret's recognisable imagery and messaging – fresh, friendly and helpful. Jamie McRonald, online marketing and web manager, Pret A ...
See all stories on this topic »Club Med's Pioneering Engagement Strategy Creates Digital 'Journey to ...
The Herald | HeraldOnline.com
Additionally, the strategy sharply increased mobile platform traffic by 300 percent and tablet-generated revenues more than 37 percent over last year, ensuring consumers are thoroughly engaged with the brand at every online touch point. Club Med ...
See all stories on this topic »Hospitality's Mobile Opportunity
Digiday
The hospitality industry is in a unique position within the mobile space. That's why Caesars Entertainment has used responsive design to redesign 41 of its websites (and their mobile and tablet counterparts) to ensure a good mobile experience. Digiday ...
See all stories on this topic »Study: Mobile users will wait
BizReport
One caveat: Once that page loads the experience must be top of the line. Because, according to the SOASTA report bad mobile experiences cause consumers to reflect poorly on the brand as a whole. According to researchers bad mobile experiences can ...
See all stories on this topic »Be Persistent, Colorful, Short, Valuable: IAB Issues Mobile Creative Manifesto
MediaPost Communications
In general, the agencies surveyed recommended that mobile campaigns ensure that a marketer'sbrand is clear and persistent, that the design use a striking palette to drive recall, that messaging be short and tight, and that marketers cultivate user ...
See all stories on this topic »The Integer Group Announces Mobile Shopper Marketing Partnership with ...
The Herald | HeraldOnline.com
"The relationship between a person and their device is as intimate as the relationship they have with their favorite brand," said Naushad Huda, Founder and President of XTOPOLY. "Developing world-class mobile experiences for shoppers requires a ...
See all stories on this topic »