Mobile Brand

With more consumers embracing mobile web, why aren't brands? The Guardian Over the past five years brands have seen an enormous shift in consumer behaviour that has been both caused and enabled by mobile technology. As consumer use of smartphones, tablets and other mobile devices has soared consumers have found that ... See all stories on this topic »

UK mobile ads to spike brand-e.biz mobile copy Thursday's metric: £1 billion will be spent on mobile advertising in the UK in 2013, a huge 90% spike on the £526 million brands shelled out last year, according to the latest forecasts from eMarketer. Mobile ad spend will help drive ... See all stories on this topic »

Mobile Minute [Video]: Vine, Instagram Video, and Your Brand MarketingProfs.com (subscription) Mobile Marketer says Vine tweets have doubled in the past two months, signaling brandopportunities. Now, Instagram's 15-second format pushes mobile video into the more traditional ad format, but marketers should know to use it as a creative complement ... See all stories on this topic »

Members Only—just for you now, Millennials Upstart (blog) The UpTake: Can Members Only, the jacket brand that was a phenomenon in the 1980s, make it with Millennials? CEO Jaggi Singh is making all the right moves: a makeover, a Made in the USA label, and mobile accessories. Outerwear entrepreneur Jaggi ... See all stories on this topic »