Coke's Mobile Ad Chief Uses The S-Word To Describe How Hard Her Job Is
Business Insider
Kim Siler, Coca-Cola's head of mobile brand strategy and global interactive
marketing, told it like it is at a recent conference, when asked why not
all of Coke's web sites were optimized so they can be easily seen on mobile
phones. Her answer came ...
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Leverage Mobile First and Increase Your Share of Voice (and ROI)
iMedia Connection (blog)
Advertising has come a long way from the days of print, radio and
television; now online and mobile advertising are typically a brand's first
point of connection to consumers. What was once seen as a very traditional
and tactile way of reaching ...
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Putting Mobile at the Forefront of the Multichannel Revolution
1to1 Media
Mobile puts opportunity in the palm of every marketer's hand. This new
channel has emerged as a power player, and consumers everywhere are tuning
in. These devices have the ability to connect consumers and their favorite
brands via social media, email, ...
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How EE hopes to make staff its key marketing asset
Marketing Week
While EE has a task on its hands of educating consumers about its new brand
and the benefits of a 4G network, it arguably has an even bigger challenge
to communicate to its staff – who may still hold its Orange and T-Mobile
brands dear and the ...
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Mobile Ad Spending Doubles in 2012's First Half
Forbes
Performance-based ads, those seeking to elicit an immediate purchase or
other action, remain dominant, and even gained ground over more
brand-oriented ads. Chief among these ads are search ads, which despite
their 48% share of overall online ad ...
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Good News For Brands, Google+ App Gets Page Management Support On ...
TechCrunch
This gives page owners the ability to post, comment, and interact with
their followers directly from their mobile device. This is a pretty big
deal, because up until now, brand managers had to use the web or mobile
browser version to manage all of ...
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MJD Interactive Agency Launches Enterprise Mobile App for DJO Global's ...
San Francisco Chronicle
Working with long-time client DJO Global, MJD's latest Enterprise Mobile
Application has created a beautifully branded mobile experience that
significantly saves time and money. The iOS App was specifically built for
the iPad and is used by DJO's ...
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T-Mobile Sponsors Telemundo Reality Show
World Screen
MIAMI: Telemundo Media is working with T-Mobile USA on a brand integration
for Yo Me Llamo (My Name Is), a reality talent competition. Globo
International. ADVERTISEMENT. Hosted by Gaby Espino, Yo Me Llamo gives
amateur singers the opportunity to ...
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