Meir Brand: Man and machine will merge [Globes, Tel Aviv, Israel]
Equities.com
Brand continued, "Four billion of the world's seven billion people have a mobile phone. For example, in Africa, the first experience with data and Internet access is via a mobile device. In South Africa, there are one million landlines for Internet ...
See all stories on this topic »Verizon's Brand Narrative Trumps AT&T's Brand Promises
AdAge.com
Countless ads chocked full of soaring beautiful imagery have delivered textbook-correct brandpromises of better, further and more. It redesigned its logo in 2005 to promote all the great connotations it was attaching to its brand, and even hired the ...
See all stories on this topic »
Ibotta Takes Mobile Couponing and Engagement to the Next Level
Econsultancy (blog)
Enter, Ibotta, a mobile technology company that has completely re-imagined the way that consumers learn about and interact with their favorite brands. The result is a mobile experience that replaces couponing with a fun series of game-like interactions ...
See all stories on this topic »Adfonic Introduces Madison, the Smarter Mobile DSP
ADOTAS
LONDON and NEW YORK (October 30, 2012) – Adfonic, the smarter mobile buying platform, today announced the availability of its mobile demand-side platform (DSP) Madison, which gives large-spending advertising agencies and brands greater ...
See all stories on this topic »VIDEO: EE talks branding at its new-look store
Marketing
Today marks the official public launch, with 700 EE stores opening across the UK including stores previously branded either T-Mobile or Orange. The stores colour scheme has been changed to EE's turquoise, yellow and grey. Steven Day, chief of brand and ...
See all stories on this topic »
Equities.com
Brand continued, "Four billion of the world's seven billion people have a mobile phone. For example, in Africa, the first experience with data and Internet access is via a mobile device. In South Africa, there are one million landlines for Internet ...
See all stories on this topic »Verizon's Brand Narrative Trumps AT&T's Brand Promises
AdAge.com
Countless ads chocked full of soaring beautiful imagery have delivered textbook-correct brandpromises of better, further and more. It redesigned its logo in 2005 to promote all the great connotations it was attaching to its brand, and even hired the ...
See all stories on this topic »
| The social and mobile business model is yet to be proven: Nick Emery, CEO ... Economic Times It's not profits or clients that make Nick Emery, CEO, Mindshare Worldwide go to work every day. "It's my wife!" quips the boss. For the man at the helm of one of world's best media agencies — staying married, having kids and keeping his dog happy are ... See all stories on this topic » |  Economic Times |
| 4G arrives in the UK - but do consumers and brands care? The key questions ... The Drum Mobile operator EE today launched the UK's first 4G internet service, promising speeds of up to five times faster than currently available on smartphones. In theory this means consumers can download films in mere minutes on the move and brands can... See all stories on this topic » |  The Drum |
Econsultancy (blog)
Enter, Ibotta, a mobile technology company that has completely re-imagined the way that consumers learn about and interact with their favorite brands. The result is a mobile experience that replaces couponing with a fun series of game-like interactions ...
See all stories on this topic »Adfonic Introduces Madison, the Smarter Mobile DSP
ADOTAS
LONDON and NEW YORK (October 30, 2012) – Adfonic, the smarter mobile buying platform, today announced the availability of its mobile demand-side platform (DSP) Madison, which gives large-spending advertising agencies and brands greater ...
See all stories on this topic »VIDEO: EE talks branding at its new-look store
Marketing
Today marks the official public launch, with 700 EE stores opening across the UK including stores previously branded either T-Mobile or Orange. The stores colour scheme has been changed to EE's turquoise, yellow and grey. Steven Day, chief of brand and ...
See all stories on this topic »