SEM Search Engine Marketing COST IDEA a big issue and this SEM always run besides SEO and one another is one for others. If SEO drive 50% traffic than SEM is not far from SEO and special reason of writing is once SEM will overcome SEO by this time you,company,marketer all will go throw with SEM to assure brand presences in front of target audienc, In this situation if you participate in this campaign with out SEM cost idea than you will be loser and it's the real true of time,
WRITTEN BY
MOMENUL AHMAD
my writing on this topic resone is educating you about the search engine marketing cost. SEM is a market where as much as you can spend think ppc campaign as a bottomless basket and average ppc click cost is $1 to $2, 3,4,5,6 ---------------- $50 ( depend on keywords, devices, region, ads,networks, channel) & highest record ppc value $50 think you are running a YOUR KEYWORDS ppc or cpa campaign in your service area and YOURKEYWORDS ads shown up by 10,000 in 7 days people among of 10k
interested people only 60 (7days) people were interested and they click on your ads and contact you for getting service throw landing page,contact page, cell number (NAP)etc
in this scenarios 60 peoples * 3(+/-) ppc = 180$ will spend in a seven days that's mean you gain 60(+/-) leads.
Momenul Ahmad
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PLUSGOOGLE FACEBOOK LINKEDIN TWITTER PINTEREST INSTAGRAMWRITTEN BY
MOMENUL AHMAD
my writing on this topic resone is educating you about the search engine marketing cost. SEM is a market where as much as you can spend think ppc campaign as a bottomless basket and average ppc click cost is $1 to $2, 3,4,5,6 ---------------- $50 ( depend on keywords, devices, region, ads,networks, channel) & highest record ppc value $50 think you are running a YOUR KEYWORDS ppc or cpa campaign in your service area and YOURKEYWORDS ads shown up by 10,000 in 7 days people among of 10k
interested people only 60 (7days) people were interested and they click on your ads and contact you for getting service throw landing page,contact page, cell number (NAP)etc
in this scenarios 60 peoples * 3(+/-) ppc = 180$ will spend in a seven days that's mean you gain 60(+/-) leads.
What is paid search?
On a search engine results page (SERP), you can pay for your website to appear in specific sections of the results. These paid-for ads normally appear at the top of a SERP or below on SERPs.
Why is paid search important?
Google makes the majority of its revenue from advertising. Whether that’s through the paid-for AdWords results on SERPs, or display advertising throughout its AdSense network or pre-roll ads on YouTube, advertising is what keeps Google thundering along.
Of the $17.3bn it made in Q1 2015, $15.5bn was from advertising sales, rather than say driverless cars or Google Glass. Then again, that still leaves $1.8bn in revenue from other products, so it’s nothing to be cynical about.
Basically this all means that paid ads on SERPs are going to be part of your search experience for the long-haul, and they’re probably only going to dominate search results even more in the future and become even less transparent, as search engines figure out ways to drive revenue while keeping on the right side of transparency.
see more Why is paid search important?
Common Terms of SEM Activities:Search Engine Land generally use SEM and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities:
- Paid search ads
- Paid search advertising
- PPC (pay-per-click) *
- PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
- CPC (cost-per-click) *
- CPM (cost-per-thousand impressions) *
- Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis. @searchengineland
Major search marketing platforms below:
China search engine market overview Q2 2017
The biggest trends & changes in PPC so far in 2017
1-Machine learning
2-Conversion tracking & attribution
3-Ads
4-Audiences
5-Shopping
6-UI Changes
Directed & Analysed ByMomenul Ahmad
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Note:
"Big budget is must for a start up campaign to understand the game ball last point"
+MomenulAhmad
But a expert SEMs have a control on this & he is capable to control the #PPC #CPA #CPV cost and he do this by using his optimization techniques.
