Mobile Brand

	Adweek HelloWorld CEO on Mobile's Role in Loyalty Programs Adweek A lot of your work uses mobile to build loyalty programs. ... Then there are other clients that use mobile the way [marketers] used to use ... a variety of messages to make sure the brand is always at the forefront of a consumer's mind. Flag as irrelevant
	How Carl's Jr. Makes the Most of a 6-Second Mobile Video Ad Adweek So far, the fast food brand's video has generated a 42 percent completion rate, more than double mobile's 20 percent to 25 percent norm. About 4 ... Flag as irrelevant
	The Media Online Adapt, or die if you don't have mobi-ready branding The Media Online Mobile has transformed consumer interaction with brands, and required that marketers adapt or die – developing new competences, marketing plans ... Flag as irrelevant
	How to make a travel brand truly mobile Thewisemarketer.com (subscription) How to make a travel brand truly mobile .... marketing activities of US and UK airlines and hotels found that the majority of brands have a mobile app. Flag as irrelevant
	USA TODAY Hotel CEOs talk Wi-Fi, Millennials and mobile keys USA TODAY They are definitely a growing powerhouse, but to build a brand around Millennials is an interesting concept. The reality is, they are not spending their ... Flag as irrelevant
	Gulf Business News Ex-Apple CEO-Backed Obi Mobiles Says Has 4.3% UAE Marketshare Gulf Business News The brand launched in the UAE six months ago and its current portfolio ... Earlier this year, Chinese mobile manufacturer OPPO announced its entry to ... Flag as irrelevant
	Mobile Industry Review Location based mobile marketing Mobile Industry Review According to Cisco, 61% of application users have a better opinion of a brand when it provides a good mobile experience, with the highest impact ... Flag as irrelevant
	African mobile operators are missing an opportunity Bizcommunity.com Marketing managers at the world's leading brands have finally understood that mobile needs to be an important part of their overall strategy - and this ... Flag as irrelevant