| Smart to offer location-based mobile ads BusinessWorld Online Edition SMART Communications, Inc. said yesterday that it plans to capture a share of the P2.2-billion digital advertisingbusiness by offering location-based ... |
| Four Essential Principles of Successful Mobile Advertising Power Retail First and foremost the marketer must understand how fragmented media consumption has become. Mobile advertising has to work within the ... |
| NinthDecimal Launches Industry's First Audience TargetedMobile Video Solution MarketWatch NinthDecimal's targeting will help marketers using TubeMogul's software make mobile video advertising more relevant to these viewers by leveraging ... |
| Facebook invests in video ads with latest purchase theEword LiveRail connects marketers and publishers on the Internet and mobile, enabling them to target seven billion video ads to visitors each month using a ... |
| Second Quarter Maintains Positive Growth for Digital Ads as Smartphones Close Gap with Tablets MarketWatch The report focuses on the growth of search advertising onmobile devices, other ... Product Listing Ads (PLAs) – Asmarketers begin to move to Google ... |
| Programmatic Advertising Grows Up: Marketers Tap Audience Data to Compete in Hot Industry ... Broadway World ... less volatility as marketers plan better for data-driven budget allocation. ... for example, competition and spend surged in mobile advertising across ... |
| Mobile Engagement Study Reveals Moments-basedAdvertising Increases Purchase Intent Broadway World “The data speaks for itself – rewards are a superior mobile marketing solution over banner ads. This proves Kiip creates measurable brand love by ... |
| Video ad spend leaps 65% IPTV News The first four months of 2014 show dramatic changes inmarketer spend ... for example, competition and spend surged in mobile advertising across ... |
| This Sporting Season Is Best Time To Go Native MediaPost Communications Beyond native advertising, sports marketers should consider to optimize their visibility on mobile platforms by doing a couple of other basic things. |
| Is This The Future Of Mobile Marketing And Mobile Advertising? - Forbes forbes.com I write about advertising, marketing, media & all subgroups therein. ... In more layman's terms deep linked mobile adstake you right to the product ... www.forbes.com/.../is-this-the-future-of-mobile-marketing-an... |
| Marketer Perceptions of Mobile Advertising - IAB iab.net Brand marketer mobile budgets surged 142 percent between 2011 and 2013, according to IAB analysis of figures released in this new IAB study, ... www.iab.net/ovumstudy |
| Marketer Perceptions of Mobile Advertising - IAB iab.net IAB and Ovum Reveal the Inside Track on Mobile Advertising in the U.S.. Ovum has conducted a ground breaking survey among marketers at 300 US ... www.iab.net/research/industry_data_and.../cmo_mobile |
| Mobile Marketing Association | MMA mmaglobal.com The MMA's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer consumer ... www.mmaglobal.com/ |
| CEO Guide to Mobile Advertising and Marketing - BusinessWeek businessweek.com CEO Guide to Mobile Advertising and Marketing. Learn how companies including Coca-Cola, Unilever and American Express are trying to reach ... www.businessweek.com/.../ceo-guide-to-mobile-advertising-a... |
| Driven by Facebook and Google, Mobile Ad Market Soars 105% in 2013 - eMarketer emarketer.com Spending on mobile ads worldwide will rise another 75.1% in 2014, thanks largely to Facebook and Google. ... NEW! eMarketer Retail. Learn More ... www.emarketer.com/Article/Driven-by...Ad.../1010690 |
| Mobile Marketing Trends, Understand the Mobile Advertising Market | Millennial Media millennialmedia.com Keep up with the latest mobile marketing trends through Millennial Media's mobile advertising market research. Sign up and download reports today. www.millennialmedia.com/mobile-intelligence/ |
| The Big Disconnect: Why Marketers are Slow to EmbraceMobile Ads and 5 Things You Can Do ... clickz.com Mobile is already the dominant platform for reaching the target 18-34 demographic and its growth is accelerating. Why are marketers sticking with ... www.clickz.com/.../the-big-disconnect-why-marketers-are-slo... |
| How to Improve Your Mobile Marketing Strategy - Mashable mashable.com A catchy Facebook ad has sucked you in yet again — you're just a couple clicks away from owning another completely impractical pair of stilettos. mashable.com/2013/11/28/mobile-device-metrics/ |
| For Mobile Devices, Think Apps, Not Ads - Harvard Business Review hbr.org Many companies envision mobile ads becoming an integral part of their ... Instead of creating tiny banner ads, smartmarketers will turn to apps to ... hbr.org/2013/03/for-mobile-devices-think-apps-not.../1 |