Australia Mobile Market

Optus in push to regain a larger chunk of market Sydney Morning Herald Optus, Australia's second largest telco, will push into mobile broadband and boost itsmarketing to try to win back market share this year, after declining mobile phone revenue and subscribers for the December quarter. Kevin Russell, country chief ... See all stories on this topic »

Bill shock drives mobile provider churn: Telsyte Computerworld Australia Almost half of Australians have switched to another mobile service provider during the last three years, with nearly 40 per cent planning to drop their current provider in the next year, according to Telsyte's Australian Mobile Services Market Study ... See all stories on this topic »

SingTel Fight to meet Telstra as Optus Mobile Sales Fall 14% clockendview - just an Arsenal Blog Telstra is buying spectrum in its push for greater dominance in Australia's A$24 billion ($21 billion) mobile market as it prepares to hand over more-profitable fixed lines to a national fiber network. Optus, responsible for more than half of SingTel's ... See all stories on this topic »

Australian End-User Device Growth Continues to Fuel WLAN Market in Q3 2013 ... WhaTech IDC's Asia/Pacific Quarterly Wireless LAN (WLAN) Tracker Q3 2013 shows a fourth consecutive quarter of overall WLAN hardware growth in Australia. While still rising, yearly growth for the entire market slowed considerably, from 41% in Q2 to 26% in Q3 ... See all stories on this topic »

Confident Aussie marketers eye bigger budgets, content marketing CMO Other strong areas of marketing investment are online advertising, public relations andmobile advertising. The top priorities for Australian marketers in 2014 are measures to increase sales, customer acquisition, maximising efficiency of marketing ... See all stories on this topic »

MasterCard launches mobile offerings Marketing Interactive MasterCard has made three global announcements regarding its growth and initiatives in the mobile market. In addition to releasing the ... MasterCard announced MasterPass which enables consumers to make secure, simple purchases with a mobile app ... See all stories on this topic »

Telstra Boosts Dividend for First Time Since '05 as Profits Rise Bloomberg (TLS), Australia's largest phone company, increased its dividend for the first time in nine years as it boosted its share of the domestic mobile market and awaited funds from the sale of a Hong Kong unit. Net income rose 9.2 percent to A$1.7 billion ... See all stories on this topic »

Huawei beefs up budget to back new chief's advertising blitz The Australian CHINESE technology giant Huawei has appointed a new Australian chief executive who is preparing the company for a multi-million-dollar marketing blitz to position it as the nation's No 3 supplier of consumer smartphones and mobile broadband devices and ... See all stories on this topic »

Telcos fight for $100m in mobile bush grants The Australian According to industry figures, metropolitan market share for mobile customers is roughly split between the three dominant telcos with Telstra leading. But in rural and regionalAustralia, Telstra commands upwards of 60 per cent of the mobile market ... See all stories on this topic »

Telstra profit rises on mobile customer gains MarketWatch SYDNEY--Telstra Corp. (TLS.AU), Australia's largest telecommunications company, reported a 9% rise in first-half profit and raised its dividend for the first time in eight years as investments in its mobile network helped boost smartphone customer numbers. See all stories on this topic »