Mobile API Strategy

AvidMobile Offers Two-Way SMS Marketing API ProgrammableWeb (blog) AvidMobile, mobile marketing solutions provider, gives developers two-way access to itsmobile marketing platform through the AvidMobile API. The two-way approach to an API strategy allows AvidMobile users to better engage targets and track success. See all stories on this topic »

Salesforce1 Sets An Ambitious Strategy To Redefine Selling and Customer ... Forbes Bottom line: Salesforce had to unify Force.com, Heroku and ExactTarget Fuel, refresh its user interface and develop APIs that can fuel greater contextual customer intelligence to fuel future growth. Supporting increasingly complex selling strategies on ... See all stories on this topic »

APIs: Why You Need A Strategy Now InformationWeek APIs aren't used by just mobile application developers, though mobility is one reason we're suddenly waking up to the possibilities of the once-lowly application programming interface. They're also critical for connecting your business with partners ... See all stories on this topic »

5 Reasons a Business Needs APIs (and an API Driven Strategy!) Business 2 Community While the term “API” is not often in the same sentence as “becoming a platform”, “mobile strategy” or “increasing product reach”, APIs in fact provide the critical glue for all of these initiatives – and using APIs increasingly needs to be at the ... See all stories on this topic »