Former Electronic Arts CEO John Riccitiello speaks on mobile game ...Gamezebo
There are many ways to try to answer that question, but former Electronic Arts CEO John Riccitiello argues that the brand power of mobile games is still a far cry ...
Mobile apps: the final frontier for brand loyaltyBusiness Spectator
As smartphones slowly replace wallets, mobile apps look set to make loyalty cards redundant and will become the last vestige for harbouring brand affinity from ...
Mobile research guidelines should be welcomedMarketing Week
It's impossible to operate in brand management without bumping into brand ... With new channels come new rules to govern them, but in mobile research this ...
Zumobi Unveils Groundbreaking Video Ad Format for MobileDigitalJournal.com
According to a recent study by Nielsen, consumers exposed to mobilevideo ads demonstrate significantly higher brand awareness, favorability and interest in ...
B2B marketing strategies need a mobile boost to stay on top of SERPsBrafton
B2B brands are slow to leave the gate when it comes to mobileoptimization, according to the 2014 Content Marketing Institute Trends reports. According to its ...
Ooredoo vows to 'take business to new heights'Gulf Times
In February this year, Ooredoo launched its new brand at the MobileWorld Congress in Barcelona. Ooredoo, which in Arabic means “I want”, set itself the “target ...
The need for Windows laptop brandingZDNet
Then there's Windows laptops, the segment without a brand. James Kendrick. By James Kendrick for Mobile News | October 23, 2013 -- 11:52 GMT (04:52 PDT).