| Why mobile is not for branding iMedia Connection Every story needs an antagonist. This article might not make me more friends in thebrand world, but that is not my intention. This is not an article about mobile worldwide ad spending growth (incidentally, 62 percent in 2012), but rather it's an ... See all stories on this topic » |  iMedia Connection |
Campaign Asia-Pacific
SHANGHAI - A mobile branded-content gaming app for Zespri, a New Zealand kiwifruit brand, has been released based on Zynga findings that young urban Chinese women are the new hardcore gamers. The free Zespri-branded mobile gaming application ...
See all stories on this topic »DUNKIN BRANDS GROUP INC : CorFire Delivers Completely Virtual Mobile ...
4-traders
From retailers to handset manufacturers to financial institutions to mobile network operators, organizations today need a proven way to extend their brands and enable their customers to use smartphones as a channel for commerce. With its proven ...
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| 3.1 Phillip Lim bolsters print, outdoor ads with mobile scanning app Luxury Daily More luxury brands are using invisible watermarks on print ads to link to mobilecontent. For example, Alexander McQueen, Fendi, Rebecca Taylor, Furla and other luxury marketers took advantage of watermarked print ads that encourage mobilecommerce in ... See all stories on this topic » |  Luxury Daily |
| Marketing brand Mobext now in Singapore and Malaysia Digital Market Asia As mobile marketing is getting stronger in Singapore and Malaysia, Havas Media has decided to leverage the growth offered in this industry by expanding its mobilemarketing brand Mobext in the two markets. The company has also appointed Michael de ... See all stories on this topic » |  Digital Market Asia |
| Samsung launches Galaxy S Duos in India for Rs 17990 The Mobile Indian Korean mobile brand, Samsung has announced the launch of its Galaxy S Duos Android smartphone for the Indian market. The dual SIM smartphone is priced at Rs 17,990 and comes with a 1 GHz Qualcomm Snapdragon MSM 7227A processor with Android ... See all stories on this topic » |  The Mobile Indian |