Global Mobile Brands Find Lines Busy in China
CRIENGLISH.com
Although Apple swept the North American and European markets as the leading
smartphone brand, the company ranked seventh by market share in China
during the first six months of this year, behind Samsung Electronics Co and
many domestic mobile ...
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'Intel Inside' ignites mobile branding war
NDTV
Not content to remain in the shadows of hot consumer brands like Apple or
Samsung, chipmakers including Intel, Qualcomm and Nvidia want consumers to
get to know the processors that power their mobile devices. They hope to
build brand loyalty in the ...
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Guest Post: Total Mobile - taking a holistic approach to mobile marketing
GoMo News
It matches the brand's mobile strategy to changing customer behaviour –
mobilising consumer data to deliver transactional value from innovative
campaigns that span end user touch points including loyalty programmes,
gamification, apps and payment ...
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Samsung bundling Samsung-branded mobile browser on Galaxy devices?
Caribbean Media Vision
It seems Samsung is planning to rival Safari and Chrome with its own
Samsung-branded mobile web browser. The Korean tech giant is developing its
own WebKit-based browser for Galaxy devices, Korea's Electronic Times
reports. The Korean firm has ...
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'Ad agencies stalling mobile ad growth'
Marketing Week
"The only way mobile will become truly identified by a planner within an
agency as a proper medium is when it's discussed like a proper medium. The
discussions should be about brand engagement and not buying clicks at a
certain price." Mark Challinor ...
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Business Watch: EE bah gum, the UK 4G spat is getting heated
Mobile News
Some commentators have suggested EE should simply have ditched T-Mobile and
used the Orange brand, but I suspect that would have damaged the pride of
50 per cent shareholder Deutsche Telekom and upset many employees who
joined EE from ...
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Orange and T-Mobile dealers face possible axe in EE review
Mobile News
Dealers currently connecting Orange or T-Mobile have been informed of the
consolidation of the two dealer programmes. A meeting is expected to take
place next week to inform them of further details. Only selected partners
will be eligible to sell EE ...
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Tech: Lexus Goes Mobile With 'Draw S…
Adweek
Lexus hopes to draw a young adult audience by running its biggest mobile
game ad integration today through Friday. Augmenting a larger campaign for
the 2013 Lexus ES that began on Sept. 5, the automotive brand will appear
via banner, interstitial and ...
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