Everything Everywhere becomes EE
Financial Times
One reason was that despite forming a partnership, the companies continued to use the Orange and T-Mobile brands, which meant Everything Everywhere was little seen in public. Now, the UK's biggest mobile operator has added a fourth brand to the mix.
See all stories on this topic »Telefonica in augmented reality drive for brands
Marketing Week
The partnership will allow brands to use augmented reality in marketing campaigns alongside existing services such as location-based promotions and mobile coupons. Telefonica will also look to increase the distribution of Aurasma's app through its ...
See all stories on this topic »Polar Mobile Re-brand Reflects Changing Mobile Landscape
Techvibes (blog)
Toronto's Polar Mobile has come a long way since being founded by a group of enterprising young University students in 2007. Today they announced a company-wide re-brand which marks the next evolution of Polar Mobile's visual identity and the ...
See all stories on this topic »Spikes Asia 2012: Industry still doesn't get mobile; taking wrong approach and ...
Campaign India
He said in order to get smart about mobile, brands and agencies must look to use it for selling products, such as allowing customers to access real-time reviews and ratings and price comparison. “That's how you should use mobile,” he said. “Some ...
See all stories on this topic »Content creation, effective mobile marketing key topics at Spikes
Campaign Asia-Pacific
Brands, and in particular agencies, continue to think in terms of advertising when approaching themobile platform when they should be thinking in terms of direct sales and utility in context. The day conlcuded with a talk from Leo Burnett Malaysia ECD ...
See all stories on this topic »
Financial Times
One reason was that despite forming a partnership, the companies continued to use the Orange and T-Mobile brands, which meant Everything Everywhere was little seen in public. Now, the UK's biggest mobile operator has added a fourth brand to the mix.
See all stories on this topic »Telefonica in augmented reality drive for brands
Marketing Week
The partnership will allow brands to use augmented reality in marketing campaigns alongside existing services such as location-based promotions and mobile coupons. Telefonica will also look to increase the distribution of Aurasma's app through its ...
See all stories on this topic »Polar Mobile Re-brand Reflects Changing Mobile Landscape
Techvibes (blog)
Toronto's Polar Mobile has come a long way since being founded by a group of enterprising young University students in 2007. Today they announced a company-wide re-brand which marks the next evolution of Polar Mobile's visual identity and the ...
See all stories on this topic »Spikes Asia 2012: Industry still doesn't get mobile; taking wrong approach and ...
Campaign India
He said in order to get smart about mobile, brands and agencies must look to use it for selling products, such as allowing customers to access real-time reviews and ratings and price comparison. “That's how you should use mobile,” he said. “Some ...
See all stories on this topic »Content creation, effective mobile marketing key topics at Spikes
Campaign Asia-Pacific
Brands, and in particular agencies, continue to think in terms of advertising when approaching themobile platform when they should be thinking in terms of direct sales and utility in context. The day conlcuded with a talk from Leo Burnett Malaysia ECD ...
See all stories on this topic »