MOBILE

Q&A: Virgin Mobile CMO Ron Faris On Retail MediaPost Communications Virgin Mobile is branching out into the retail world. This week, the Sprint-owned brandis opening its first branded retail outlet in Chicago's upscale Lincoln Park neighborhood, looking to attract a relatively young demographic of consumers who are looking for ... See all stories on this topic » MediaPost Communications

First look: Virgin Mobile flagship in Lincoln Park Crain's Chicago Business (blog) Virgin Mobile opened its first branded store in Lincoln Park this week, as my real estate colleagues recently reported. But it's not going to be just another sterile (if sleek) phone store. Virgin executives sent me a few photos, which depict a space more akin to a ... See all stories on this topic »

New Virgin Mobile Store Coming Up The Droid Guy As per Ron Faris, head of brand marketing at Virgin Mobile, the objective appears to be make fans out of these consumers and make them coming back for more. Employees who will man these stores will have a very friendly mannerism in their customer ... See all stories on this topic »

Merchants Must Join the Social Mobile Revolution TopTenWholesale News There are a number of ways brands can take advantage of the new social mobilerevolution, and this article will discuss what merchants can do to tap into the information, conversations and experiences in today's evolving shopping environment. See all stories on this topic » TopTenWholesale News

Virgin Mobile will bolster their brand culture by opening up 14 new retail spaces ... PSFK Virgin Mobile's flagship stores in Chicago will look more like a posh Urban Outfitters than a technology store. In a time when so many retailers seem to be copying Apple's retail aesthetics, this is a fresh departure from the status quo of retail design. According ... See all stories on this topic »

Mobile Fix: The future is not mobile, it is mobility MediaTel Newsline Although this thinking is around digital we are seeing clear evidence that mobile can play its part. A new study from research firm Insight Express has shown how, over the past few years, mobile has outperformed online in its ability to drive brand attributes ... See all stories on this topic »

Hispanic Mobile Marketing Forum, NYC Sept. 19, 2012 Sacramento Bee Brand new research on the Hispanic Mobile user's preferred Ad Formats and preferred Language for Ad Delivery will be presented. The main objective of Portada's Mobile Marketing Forum is to provide a clear understanding to marketers, agencies and media ... See all stories on this topic »

Localizing Mobile Ad Campaigns: A Conversation with YP Search Engine Watch I had the chance to catch up with YP's VP of publisher products David Kurtz at this week's IAB Conference to get more color on these new ads, and what they mean for both national (brands) and local (SMBs) advertisers that want to localize mobile campaigns. See all stories on this topic »

Does Brand Experience Include Mobile Optimization? « The Lunch ... Does Brand Experience Include Mobile Optimization? Bryce Marshall The people who do email marketing well are data driven. Measurement, analysis ... lunchpail.knotice.com/.../does-brand-experience-include-mobi...