Mobile Brand

Samsung inaugurates its first Mobile Brand Store in New Delhi itVARnews.net (press release) Ltd. has opened its first 'Samsung Mobile Brand Store' in Delhi. The first of its kind store, located on the first floor of the popular Select City Walk Mall in Saket, features Samsung's entire smart phones range including tablets and accessories. See all stories on this topic »

The best brands invite people to participate exchange4media.com By Srabana Lahiri User participation brings a brand alive and in future, brand-building is going to be the domain of all instead of the purview of a few, courtesy the Internet, new media and mobile devices. That was the key insight shared by Lucas ... See all stories on this topic » exchange4media.com

Now, business is a consuming passion of Intel: Jayant Murty Business Standard An ex-advertising honcho, he tells Sayantani Kar and Viveat Pinto the microprocessor company's plans for the mobile market, among other things. Edited excerpts: Why do you promote a business-to-business technology brand to the end consumer? See all stories on this topic »

Marketing Technology 5 Marketing Technology Stories you might have missed Customer Think (blog) There's too much value on both sides of the mobile transaction to slow down the trend. Customers will benefit from specials and coupons; brands will enjoy the ability to market to customers at the moment of purchase intent. 2. See all stories on this topic »

The brands of war: Bollywood stars can sell anything in India gulfnews.com By Malavika Kamaraju, Associate Editor From soaps, hair oil and mobile phones to banking, housing finance and state tourism, it seems the average Indian consumer is happy for Bollywood stars to sell him or her all of life's choices. See all stories on this topic » gulfnews.com