| The brand from nowhere The Economist Mobile-phone brands can flower and fade quickly. On March 29th Research In Motion, the Canadian maker of the BlackBerry, the latest to wilt, announced a quarterly loss, the departure of senior executives and a “comprehensive review”. See all stories on this topic » |  The Economist |
PCWorld
If Dell can brand itself as “not really a PC company," then RIM may just be able to transform itself into “not really a mobile device company.” BlackBerry Mobile Fusion may be the thing that saves RIM from itself and removes some of the tarnish from ...
See all stories on this topic »How to Develop a Next-Generation Mobile Strategy
WebProNews
Since many Internet users are replacing their use of the PC with mobile, it is key for businesses to ensure that whatever users can do on their keyboard, they can do from the palm of their hand.Brands must make sure that every important feature of ...
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| 7 Tips for Big Brands That Want to Reach Local Consumers Street Fight National brands that add local context to their mobile campaigns can expect to see click-through rates that are 4% to 7% higher than typical mobile display ads, while adding something as simple as a local phone number to an ad can increase response... See all stories on this topic » |  Street Fight |
MarketWatch (press release)
To highlight giffgaff's brand proposition 'the mobile network run by you', members and viewers will then have the option to interact with the campaign by voting for which object is to be blown up next through a dedicated Facebook application.
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| Are Personal Apps the Next Step in Celebrity Branding? TIME By Courtney Subramanian | April 4, 2012 | + Celebrity branding is nothing new – from fragrances to underwear endorsements to charities, public figures have perfected the practice of personal branding. But amid a cultural obsession with social media, ... See all stories on this topic » |  TIME |
MediaPost Communications
by Chuck Martin, 13 minutes ago Last week I had the opportunity to share some mobile insights with the general managers, directors and heads of many luxury brands in China, such as Chanel, Land Rover, Mercedes-Benz, Audi, Estee Lauder, Swatch Group, ...
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| Yahoo aims for social, mobile users as it cuts jobs USA TODAY He mentioned mobile, social media and TV as prime opportunities. Thompson inherited a battered brand that is losing advertising dollars to Google and Facebook. Its cache has diminished in Silicon Valley despite an enormous audience — 700 million ... See all stories on this topic » |  USA TODAY |
MarketWatch (press release)
MIAMI, Apr 04, 2012 (BUSINESS WIRE) -- Net Element (otcqb:NETE), a technology services provider and Internet publisher, and MegaFon today announced their intention to launch NETE's Motorsport.com and Komissionka mobile phone apps in Russia.
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| BlackBerry 'needs to sharpen brand' Mobile Today One Phones 4u retailer told Mobile BlackBerry devices remained popular with young people but the brand was failing to cope with competition from other manufacturers. He said: 'The phones can be absolutely brilliant for social networking. See all stories on this topic » |  Mobile Today |