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Mobile Brand

Marketing Leader Phil Cowdell Joins Augme Technologies' Advisory Board
MarketWatch (press release)
"Through its Hipcricket brand, Augme is pioneering mobile marketing and advertising," Mr. Cowdell said. "I'm a huge believer in this medium and am pleased to be part of moving Augme's business aggressively forward." "Phil has a keen understanding of ...
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Mozido Names Monica L. Woo as Executive Vice President and Chief Marketing and ...
MarketWatch (press release)
... Ms. Woo will be responsible for Mozido's overall brand strategy, communications, and customer experience across channels, as well as key business-building initiatives. Mozido's highly scalable, plug-and-play platform works with virtually any mobile ...
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Montreal-Based Browns Shoes Finds the Perfect Fit with Demandware
MarketWatch (press release)
The company will use Demandware to launch new web and mobile commerce sites for its key banners: Browns, B2 and Browns OUTLET, and to extend a unified brand experience from its brick-and-mortar stores across all digital commerce touch points.
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The Top Tens
Globe and Mail
4. Mobile engagement. First and foremost, creating a mobile-friendly website is key to engaging customers on this platform. Leveraging location-based services like FourSquare is another great way to engage customers and build brand loyalty. 5.
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Globe and Mail
Dana Kohlbeck column: A customer-focused brand begins within
Appleton Post Crescent
A satisfaction-guarantee, convenient mobile website or development of the latest and greatest products are important activities that drive positive customer experiences. However, if a company is to truly create — and be able to tout — a ...
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