Price Versus Brand Takes Focus in the Battle for Smartphone Supremacy
PCWorld
Mobile World Congress 2012, which ended Thursday, lacked really big announcements, but offered a plethora of new smartphones in all price ranges. Before the show, Geoff Blaber, an analyst at CCS Insight, said HTC and LG Electronics needed to do a major ...
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Mobile World Congress roundup: the key marketing takeaways
Marketing Week
There were sides to the marketing coin that were the main topics of discussion: how mobilemanufacturers can differentiate themselves in such a fragmented and nascent market, and how otherbrands can utilise mobile to raise the volume on their ...
See all stories on this topic »Brand-Name Deals To Mix with Facebook Friend Posts
NewsFactor Network
These marketing messages could also show up if one of your friends has interacted with a brand, such as by liking it or commenting on a photo. The new approach also means that advertisers will be able to reach users on mobile devices for the first time ...
See all stories on this topic »
PCWorld
Mobile World Congress 2012, which ended Thursday, lacked really big announcements, but offered a plethora of new smartphones in all price ranges. Before the show, Geoff Blaber, an analyst at CCS Insight, said HTC and LG Electronics needed to do a major ...
See all stories on this topic »
| Facebook seeks mobile ad breakthrough CANOE "You cannot have a brand coming along and just flaunting itself," says Marco Veremis, president of digital marketing firm Upstream, which has run mobile campaigns forbrands including Coca-Cola Co, Nestle SA and Royal Dutch Shell Plc. "I would say they ... See all stories on this topic » |  CANOE |
Marketing Week
There were sides to the marketing coin that were the main topics of discussion: how mobilemanufacturers can differentiate themselves in such a fragmented and nascent market, and how otherbrands can utilise mobile to raise the volume on their ...
See all stories on this topic »Brand-Name Deals To Mix with Facebook Friend Posts
NewsFactor Network
These marketing messages could also show up if one of your friends has interacted with a brand, such as by liking it or commenting on a photo. The new approach also means that advertisers will be able to reach users on mobile devices for the first time ...
See all stories on this topic »
| Total War Battles Coming To Mobile Devices Cinema Blend They announced that they're working on a new sub-series called Total War Battles that's specifically designed for mobile devices. "Total War Battles is a distinct new direction," said Rob Bartholomew, Brand Director at The Creative Assembly. See all stories on this topic » |  Cinema Blend |
| T-Mobile switches to Huawei for next-generation MyTouch phones Android Community A new image has been found of a pair of new entries into the carrier's line of custom-branded MyTouch phones, presumably replacing the current MyTouch and MyTouch Q by LG. The MyTouch line has been T-Mobile's staple line for affordable mid-range ... See all stories on this topic » |  Android Community |