| Millennial Media Announces New Solution to Drive Engagement within Branded Apps MarketWatch (press release) BALTIMORE, Jan 26, 2012 (BUSINESS WIRE) -- Millennial Media, the independent leader in mobileadvertising, today announced a new solution for advertisers to drive usage and engagement within their branded apps. The new "App Engagement Program" will ... See all stories on this topic » | ||
| Mobile Action Codes Come of Age. Do Consumers Care? brandchannel.com The global market for mobile marketing and advertising is booming, with QR codes and augmented reality experiences bringing brand messaging interactive and (dare we say) fun. But what best practices are emerging — and how are they clicking with ... See all stories on this topic » | ||
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| CorFire(TM) & SNAP to Bring Social Networks to Mobile Commerce MarketWatch (press release) Consumers are enabled to post pre-defined messages and check in automatically on their social networks each time they use their mobile merchant-branded payment cards, vouchers, and loyalty cards at the POS. Customers are rewarded with gifts, ... See all stories on this topic » | ||
| Gimmie offers new way for mobile game monetization IntoMobile The name of the company is Gimmie, and it unveiled its in-game incentives program in beta with tenmobile app developers and ten consumer product brands. The main idea behind Gimmie is to turnbrand promotions into in-game incentives without ... See all stories on this topic » | ||
| Best-Ever Mobile Broadband Sales and Strong Cash Flows Highlight AT&T's Fourth ... MarketWatch (press release) Best-Ever Quarter for Branded Computing Device Sales. AT&T had its best sales quarter ever forbranded computing subscribers, a new growth area for the company that includes tablets, aircards,mobile Wi-Fi hot spot devices, tethering plans and other ... See all stories on this topic » | ||
| Hipcricket and Bloomberg Businessweek Team Up for Olympic-Sized Augmented ... EON: Enhanced Online News (press release) (EON: Enhanced Online News)--Hipcricket, a brand operating under Augme Technologies (OTCBB: AUGT or “Augme”), today announced it has powered the mobile elements of a holistic and interactive BP America print advertisement which ran in Bloomberg ... See all stories on this topic » |
| 5 tips to help luxury brands build a mobile strategy - Mobile ... Mobile was not seen as premium enough to meet the exacting standards set by luxury brands, thanks to tiny monochrome displays, pixelated LCD screens and ... www.mobilecommercedaily.com/.. |