Sony mobile phone re-branding might be US centric
GoMo News
Just like it didn't manage to capitalise on its Cyber-shot brand for cameraphones. The Walkmanbrand didn't help either. US source are quoting Sony Mobile's Bert Nordberg as saying that his division is focusing its efforts on the United States. ...
See all stories on this topic »Havas Media increases the footprint of global mobile marketing brand Mobext
Economic Times
Following the acquisition Snapworx's mobile business will be rebranded as Mobext, which already operates as the global mobile marketing brand within the Havas Digital stable. Shares Vishnu Mohan, CEO of Havas Media APAC, "The acquisition enables the ...
See all stories on this topic »Virgin Mobile to begin smartphone data throttling in March
FierceWireless
Sprint Nextel (NYSE:S) prepaid brand Virgin Mobile will start throttling the data speeds of smartphone customers who exceed a 2.5 GB monthly cap beginning in March. The decision to throttle customers comes after Virgin postponed the move last fall; ...
See all stories on this topic »mPowered Brands at Mobile World Congress
GoMo News
GoMo News is delighted to be a media partner with mPowered Brands at Mobile World Congress this year. I was also invited to moderate some of the panels at the event but had to decline as it clashed with my preparations for our GoMo News Blender ...
See all stories on this topic »With Mobile, The Degrees of Separation Between Brand and Consumer Vanish
Business 2 Community
I was watching a presentation the other day put on by Celtra http://www.celtra.com/ about mobileadvertising formats and the way brands can design and deliver marketing messages to extremely targeted audiences. As I was watching the demonstration of ...
See all stories on this topic »
GoMo News
Just like it didn't manage to capitalise on its Cyber-shot brand for cameraphones. The Walkmanbrand didn't help either. US source are quoting Sony Mobile's Bert Nordberg as saying that his division is focusing its efforts on the United States. ...
See all stories on this topic »Havas Media increases the footprint of global mobile marketing brand Mobext
Economic Times
Following the acquisition Snapworx's mobile business will be rebranded as Mobext, which already operates as the global mobile marketing brand within the Havas Digital stable. Shares Vishnu Mohan, CEO of Havas Media APAC, "The acquisition enables the ...
See all stories on this topic »Virgin Mobile to begin smartphone data throttling in March
FierceWireless
Sprint Nextel (NYSE:S) prepaid brand Virgin Mobile will start throttling the data speeds of smartphone customers who exceed a 2.5 GB monthly cap beginning in March. The decision to throttle customers comes after Virgin postponed the move last fall; ...
See all stories on this topic »mPowered Brands at Mobile World Congress
GoMo News
GoMo News is delighted to be a media partner with mPowered Brands at Mobile World Congress this year. I was also invited to moderate some of the panels at the event but had to decline as it clashed with my preparations for our GoMo News Blender ...
See all stories on this topic »With Mobile, The Degrees of Separation Between Brand and Consumer Vanish
Business 2 Community
I was watching a presentation the other day put on by Celtra http://www.celtra.com/ about mobileadvertising formats and the way brands can design and deliver marketing messages to extremely targeted audiences. As I was watching the demonstration of ...
See all stories on this topic »
| Cannes Launches Branded Content & Entertainment Lions; Big Fuel's Avi Savar To ... SHOOT Online Additional information on Branded Content & Entertainment Lions will be available when entries open on 26 January. Branded Content & Entertainment, together with the already announced new Mobile Lions section, brings the total number of Cannes Lions... See all stories on this topic » | SHOOT Online |