1to1 Media
This study, which explores consumers' desire for mobile brand experiences,
reveals such observations about mobile apps as frequency of usage, buying
behavior, differences among device providers, and respondents' likelihood
to use apps for customer ...
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Mobile Engagement Can Drive Significant Holiday Spending This Year
iMedia Connection (blog)
Of course, you would need to opt into the "big brand's" mobile
marketing list. We barely give a second thought to providing an email to
find out about special sales, so giving a brand your phone number seems
like reasonable exchange for a mobile coupon ...
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How push notifications could help mobile strategy
BizReport
Location based marketing efforts and push notifications are two ways mobile
brands are already engaging. According to Placecast Telefonica will extend
their location-based services into Ireland; Telefonica operates the O2
brand there. ...
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Skorpios Technologies bags $2M to boost mobile tech
VatorNews
Deutsche Telekom is best known as the parent company of the global T-Mobile
and T-System's brand. This deeper investment in mobile communication
technology could create an even greater boost to the T-Mobile brand and its
efforts to stay competitive in ...
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O2 Launches Location-based Mobile Marketing Service in Ireland
Wireless Developer Network (press release)
O2 has become the first operator in Ireland to offer large-scale
location-based mobile marketing services, enabling brands to deliver
relevant promotional text and picture messages to consumers in a more
targeted, engaging and effective way than ever ...
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My wishes for the mobile industry in 2012
Bizcommunity.com
Just so that I don't come across as being too negative about things, I've
framed each of these issues as a wish for the New Year - a small
commonsense solution that would benefit the entire mobile ecosystem -
brands, agencies, media companies and ad ...
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BlackBerry Mobile Fusion: What to Know About the Android Management Software
IDG News Service
BlackBerry-maker Research In Motion (RIM) today announced a brand new set
of enterprise mobility tools, called BlackBerry Mobile Fusion, which are
designed to help IT manage not just BlackBerry smartphones and tablets, but
mobile devices running ...
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AT&T may divest T-Mobile assets to Leap Wireless to gain federal approval
for ...
Mobile Burn
According to a report by the New York Times, AT&T may divest a large
portion of T-Mobile's assets to regional carrier Leap Wireless, owner of
the Cricket brand, as a last ditch effort to gain federal approval for its
purchase of T-Mobile. ...
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Political advertisements go mobile for 2012 elections
Politico
"And because of that, I think we'll see more [mobile advertising]."
Mobile advertising isn't brand new, but it has matured since the concept
first arrived on the campaign scene in 2004. That year, the pro-Kerry group
America Coming Together used ...
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