Vodacom sees red, leads TV ad spend
Bizcommunity.com
It should come as no surprise then to learn that SA's mobile brands spent
over R165.368 million on local television advertising to protect and grow
their brand turf during the first four months of this year. Ornico's
MediaTrac for January to April 2011 ...
<http://www.bizcommunity.com/A
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Case study: O2 Health
Marketing Week
O2, best known as a mobile telecoms brand, is moving further into
healthcare. In the second half of this year, O2 Health will launch a mobile
telecare product that will be available both to medical organisations and
to patients themselves. ...
<http://www.marketingweek.co.u
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Mobile Marketing Association Publishes 'Brand Marketer's Guide to the Mobile ...
Mobile Marketing Watch
In a press release issued this afternoon, the MMA states that the document
is designed to provide brands, agencies and other marketing professionals
“with a concise, hands-on guide for creating, measuring and monetizing
campaigns that feature mobile ...
<http://www.mobilemarketingwat
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Elephant Talk Announces Agreement With Zain Saudi Arabia
MarketWatch (press release)
Dr. Saad AlBaraak, CEO and MD of Zain Kingdom of Saudi Arabia, said, "Zain
will have many new options to offer to mobile customers in the Kingdom of
Saudi Arabia and will introduce new brands that Zain can use to create
unique selling points to outplay ...
<http://www.marketwatch.com/st
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HTC Introduces T-Mobile's MyTouch 4G Slide
ITProPortal
T-Mobile has introduced a brand new slider, the MyTouch 4G Slide, which is
built by Taiwanese manufacturer HTC and should go on sale in the US as
early as next month. The handset is a smaller version of the Sensation with
a QWERTY slide out lateral ...
<http://www.itproportal.com/20
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OpinionLab Extends Mobile Customer Feedback Tools for Customers to Provide ...
TMC Net
By Calvin Azuri OpinionLab, provider of voice-of-customer (VOC) listening
technologies, announced the extension of its mobile customer feedback
tools, which make it easy for consumers to share their experience and
feedback on products and brands ...
<http://call-center-software.t
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iPhone Owners: Big Video Watchers, Mobile App Users
MediaPost Publications
Casey said 54% intending to commit to the Apple brand also utilize their
mobile apps. Entertainment content usage is a key component of smartphones
-- with social networks and video sites pushing that usage. In the US,
Futuresource cites Facebook, ...
<http://www.mediapost.com/publ
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Kickanotch Mobile CEO Joins Minority Broadcast Executives to Discuss Emerging ...
PR Newswire (press release)
As a complement to existing advertising opportunities, Kickanotch 's custom
mobile applications enable media to increase adverting sales and profits,
expand their mobile brand presence and target consumers from any mobile
device. Based in Kansas City, ...
<http://www.prnewswire.com/new
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=== Blogs - 2 new results for [Mobile Brand] ===
In-store, mobile integration can build brand loyalists: Digby ...
By Staff reports
In-store, mobile integration can build brand loyalists: Digby To establish
an integrated and effective mobile marketing strategy, luxury marketers
could consider combining mobile tactics with its in-store strategy. ...
<http://www.mobilecommercedail
Mobile Commerce Daily
<http://www.mobilecommercedail
Media Release: MMA Publishes “Brand Marketers Guide To The Mobile ...
By Daniel
New White Paper Provides Marketers with Strategies for Developing,
Measuring and Monetizing Campaigns Featuring Mobile Apps and the Mobile Web
New York,
<http://www.ricecomms.com/2011
Rice Communications Asia Pacific
<http://www.ricecomms.com/>
=== Web - 2 new results for [Mobile Brand] ===
Techmeme: Apple Now Number One Mobile Brand In Australia (Rue Liu ...
Apple to move ARM SoC production away from Samsung in 2012 — Apple's
increasingly tenuous relationship with Samsung as a component supplier for
its mobile ...
<http://www.techmeme.com/11062
Apple Now Number One Mobile Brand In Australia - Raw Signal
According to a new report from IDC, the first quarter 2011 results show
that Apple has become the number one mobile brand in Australia for the v .
...
<http://tech.rawsignal.com/new