Can mobile apps build brands?
Our two studies show that benevolent mobile apps can positively impact a company's brand perception, consideration and preference and therefore ...
| ||||||||
'Mobile & internet most crucial components in brand marketers' toolkit'
Clearly then, mobile phone users are not using the device to invite brands to pull at their heartstrings or nudge their brain. They are not asking brands ...
| ||||||||
Missed call idea: How brands use mobile more as a tool than a medium
Google 'any brand name + missed call' and you'll find at least two recent mobile-led campaigns that had missed call as their magic formula. Tried and ...
| ||||||||
Mobile has become the first screen, says Madhouse head Joshua Maa
Traditional media thrives on content and so does mobile. Brand advertisers looking for target audience on secure channels, are finding mobile apps ...
| ||||||||
Why the Indian mobile marketing story is hardly a potboiler
Yet the good mobile idea from India is more exception than rule. ... When advertisers spend, a brand's mobile strategy often translates into an app-only ...
| ||||||||
Beer Brand Lets People Attach Video Messages To Their Bottles
Working with Del Campo Saatchi & Saatchi, Argentinian beer brand Andes has come up with an ingenious little QR code-fueled mobile video stunt ...
| ||||||||
Four ways in which HUL is cracking the mobile space
The formerly stolid marketer has been moving with an agility that would do credit to a smaller firm with fewer brands and lesser baggage. Here's how ...
| ||||||||
It's time clients look at mobile with a more focused lens
Here's a leaf out of my secret diary — ideating for mobile was the most ... I remember a friend telling me about a brief for a washing machine brand ...
| ||||||||
Four successful examples of international mobile marketing
The brand, with the help of its agency, released a protector strip print ad in a popular Brazilian magazine Veja. Parents could fashion a bracelet ...
| ||||||||
Digital Ads in Auto Industry Performing Quite Well
“As more and more automotive brands shift dollars to mobile, it's exciting to see the level of secondary engagement across AdTheorent's network in ...
|
Pages
▼
