Mobile Brand

	Fortune Can mobile apps build brands? Fortune Our two studies show that benevolent mobile apps can positively impact a company's brand perception, consideration and preference and therefore ... Flag as irrelevant
	'Mobile & internet most crucial components in brand marketers' toolkit' Economic Times Clearly then, mobile phone users are not using the device to invite brands to pull at their heartstrings or nudge their brain. They are not asking brands ... Flag as irrelevant
	Missed call idea: How brands use mobile more as a tool than a medium Economic Times Google 'any brand name + missed call' and you'll find at least two recent mobile-led campaigns that had missed call as their magic formula. Tried and ... Flag as irrelevant
	Mobile has become the first screen, says Madhouse head Joshua Maa Economic Times Traditional media thrives on content and so does mobile. Brand advertisers looking for target audience on secure channels, are finding mobile apps ... Flag as irrelevant
	Economic Times Why the Indian mobile marketing story is hardly a potboiler Economic Times Yet the good mobile idea from India is more exception than rule. ... When advertisers spend, a brand's mobile strategy often translates into an app-only ... Flag as irrelevant
	Marketing Land Beer Brand Lets People Attach Video Messages To Their Bottles Marketing Land Working with Del Campo Saatchi & Saatchi, Argentinian beer brand Andes has come up with an ingenious little QR code-fueled mobile video stunt ... Flag as irrelevant
	Economic Times Four ways in which HUL is cracking the mobile space Economic Times The formerly stolid marketer has been moving with an agility that would do credit to a smaller firm with fewer brands and lesser baggage. Here's how ... Flag as irrelevant
	It's time clients look at mobile with a more focused lens Economic Times Here's a leaf out of my secret diary — ideating for mobile was the most ... I remember a friend telling me about a brief for a washing machine brand ... Flag as irrelevant
	Four successful examples of international mobile marketing Economic Times The brand, with the help of its agency, released a protector strip print ad in a popular Brazilian magazine Veja. Parents could fashion a bracelet ... Flag as irrelevant
	Mobile Marketing Watch Digital Ads in Auto Industry Performing Quite Well Mobile Marketing Watch “As more and more automotive brands shift dollars to mobile, it's exciting to see the level of secondary engagement across AdTheorent's network in ... Flag as irrelevant