SEO rewriting means not that you wrote or optimize your previous content wrongly rather SEO rewriting means polishing your existing content considering the search trends, search algorithm updates also to dominate the competitors rank on Search Engine Result Pages (SERPs) and even to improve your own content rank, Whether it's non ranked and less ranked for text, image, videos, any kind of digital assets.
So, SEO rewriting actually do a workflow by combining work of SEO, SEO analysis, SEO research, Keywords and others relevant research, SEO Writing valuation, Published SEO Copywriting content to finding the gap, to find the way to improve rank, to make the content better for Search Engine and humans.
Steps to follow, When you are thinking for SEO Rewriting:
1. Researching own content (on-page SEO, off-page SEO, site health).
2. Researching the competitors content (Use SEO analytical tools).
3. Findings out data from search console (which keyword ranking well and which keywords not ranked).
4. Collect data from analytical tools (CMS, Google Analytics, Data Studio, Local Search Insights).
5. Droop a set of your own keywords or specific keywords on Search Engine's Search Box (check your content rank from all search results, Click on news (under the search bar), click on the video (under the search bar), click on the image (under the search bar) to find just where it's rank or not.
6. Write existing SEO written content, SEO optimized content as per found gap for your old or new SEO script, Read more from the original published post- SEO Rewriting Step