Vodafone launches new own-brand 4G smartphone
Vodafone claims that the Smart prime 6's 'ground-breaking price' makes it 'an affordable alternative to some of the best big budget smartphones on ...
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JUICE Mobile Adds Audience Segments to Nectar®, Powered by Krux
Partnership enables audience-based mobile campaigns in a brand-safe, ... "This partnership solves a structural challenge that exists in mobile ...
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Mobile handset market declines 15% in Q4
At the level of individual brands, the CMR report states that Micromax, at second spot, registered a decline to 12.1% in terms overall mobile handset ...
Surprise! Indian Smartphone Market Shrinks 7% in 1Q2015, Total Mobile Market Falls by 15% - Trak.in (blog)
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How Mobile Tours Are a Sustainable Addition to Experiential Marketing Campaigns
When visiting these temporary mobile displays, attendees have the opportunity to learn quite a lot more about a brand than that of the constant ...
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Give Smartphone Viewers Ad Choice, And They'll Engage
That benefit is also a risk, however. Because the mobile phone is so personal, brands need to be sensitive about when they deliver ads and content.
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Adidas Profit Boosted by Adidas, Reebok Brands
FRANKFURT-- Adidas AG said Tuesday that first-quarter net profit surged following the improved performance of its Adidas and Reebok brands and ...
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RetailMeNot Partners with Swirl to Promote Beacon-Powered In-Store Offers to Shoppers
Swirl Ad Exchange is the world's first programmatic private ad exchange for beacon-powered mobileadvertising, allowing brands to deliver highly ...
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Bristol timber business launches mobile showroom
West Country timber and panel supply specialist Clarks Wood Company is celebrating the launch its brand new mobile showroom in the form of a T5 ...
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Brazil's Deep Dive into Mobile Marketing
As smartphone usage grows, brands and digital agencies see an opportunity to engage consumers in Brazil with mobile-focused campaigns.
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Coolpad set to enter India with Dazen brand of affordable smartphones
Coolpad owns about 5,500 patents, including dual-SIM, in mobile phones. Sharma did not disclose the nature of the patents that are in the process of ...
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