HelloWorld CEO on Mobile's Role in Loyalty Programs
A lot of your work uses mobile to build loyalty programs. ... Then there are other clients that use mobile the way [marketers] used to use ... a variety of messages to make sure the brand is always at the forefront of a consumer's mind.
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How Carl's Jr. Makes the Most of a 6-Second Mobile Video Ad
So far, the fast food brand's video has generated a 42 percent completion rate, more than double mobile's 20 percent to 25 percent norm. About 4 ...
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Adapt, or die if you don't have mobi-ready branding
Mobile has transformed consumer interaction with brands, and required that marketers adapt or die – developing new competences, marketing plans ...
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How to make a travel brand truly mobile
How to make a travel brand truly mobile .... marketing activities of US and UK airlines and hotels found that the majority of brands have a mobile app.
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Hotel CEOs talk Wi-Fi, Millennials and mobile keys
They are definitely a growing powerhouse, but to build a brand around Millennials is an interesting concept. The reality is, they are not spending their ...
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Ex-Apple CEO-Backed Obi Mobiles Says Has 4.3% UAE Marketshare
The brand launched in the UAE six months ago and its current portfolio ... Earlier this year, Chinese mobile manufacturer OPPO announced its entry to ...
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Location based mobile marketing
According to Cisco, 61% of application users have a better opinion of a brand when it provides a good mobile experience, with the highest impact ...
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African mobile operators are missing an opportunity
Marketing managers at the world's leading brands have finally understood that mobile needs to be an important part of their overall strategy - and this ...
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