Orange brand to disappear after BT's $12.5bn takeover of EE
BT is planning to phase out the Orange and T-Mobile brands in the UK after it completes the £12.5bn takeover of Britain's biggest mobile group, EE.
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T-Mobile's prepaid brand offers unlimited 4G LTE for only $50/month
MetroPCS is T-Mobile's prepaid brand, and under it subscribers now have an unlimited 4G LTE data option set at $50 per month, something that will ...
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Study Uncovers 40000 Malicious Mobile Banking Apps
Mobile banking is an increasingly popular way to stay on top of one's ... and any other brand that uses themobile channel to interact with customers.”.
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DIVE INTO A SUPER-HEROIC ADVENTURE WITH NICKELODEON AND PARAMOUNT ...
DIVE INTO A SUPER-HEROIC ADVENTURE WITH NICKELODEON AND PARAMOUNT PICTURES' BRAND-NEW MOBILE GAME, SPONGEBOB: ...
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Mobile network Three to buy O2 in £10bn deal
Hong Kong tycoon Li Ka-shing has been snapping up mobile networks ... As the challenger brand, Three's strategy has been to keep larger rivals on ...
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The retail store in your pocket is winning
This means pressure is mounting on brands' marketers to seriously engage with shoppers – and shopper marketing – through mobile devices, as a ...
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New Report from Next Big Sound Explores Band-Brand Digital Relationships
A new report by Next Big Sound presents the state of the music industry from a data point of view. Aimed at brands -- the traditional music industry can ...
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Why merchants should adopt a mobile wallet strategy
For merchants of all types, a mobile wallet has the potential to boost ... Lastly, a mobile-enabled environment also gives consumer-facing brands a ...
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