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Giving brand partners another reason to cheer, Tumblr this week debuted a mobile-only sponsored unit with targeting capabilities across user interest, ...
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Travellers worried about spam and relevancy with mobileadvertising
Some interesting details have been released about the effectiveness (or otherwise) of travel brand advertising on mobile devices. The study by On ...
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Make in India is not viable for Microsoft Mobile: Ajey Mehta
Microsoft, which acquired Nokia's mobile phone business for $7.2 billion in ... What is the pricing differentiation for brand Nokia and brand Microsoft?
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Durex to launch dual-screen TV...
The million pound advertising campaign saw the brand work with Havas ... Additionally, the app also functions as a fully mobile version of the Durex ...
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iSoftBet unveils new brand identity
Online and mobile gaming software provider iSoftBet has unveiled a new brandidentity that it said better reflects its range of content and services.
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3 Ways Digital Is Shifting How Brands Need to Engage with Employees
These front-line representatives of your brand connect with customers in-store, online, over the phone, and through mobile channels. The more ...
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Top 10: Most Valuable UK Brands 2014
Here are the top 10 brand corporations which are based in the UK. ... portfolio of interests, ranging from food and fashion to banking and mobile.
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Implementing Your iBeacon Strategy Via: Your Own App vs a 3rd Party App
From PowaTag, a mobile commerce app with 240 leading retail brands on board to Vente-Privee, a leading mobile commerce app in the European ...
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