Nokia's brand name merry-go-round
But the sale of the division which made its brand a household name ... In a fast moving market like mobile phones, brands can rise and fall in value ...
| ||||||||
Top programmatic takeaways from RTA Summit: From debunking myths to addressing brand safety
He said the industry should “talk in the language” of clients and brands ... The spend in mobile programmatic is becoming “inarguable”, according to ...
| ||||||||
Google has turned up the heat on brands without mobile sites - agencies explain what its 'mobile ...
Brands have been slow to embrace mobile optimisation, and despite IAB UK research showing that 90 per cent of automotive brands have a ...
| ||||||||
Who Said It: Russell Brand or Badly Translated Thomas Piketty?
In Russell Brand's new book, Revolution, the comedian and activist calls for the total restructuring of society, initiated by the peaceful dismantling of ...
| ||||||||
Delta Hotels and Resorts Launches Brand-wide Mobile App
Delta Hotels and Resorts teamed up with Intelity to launch a brand-wide enterprise app with the goal of allowing hotel guests to have a more ...
| ||||||||
Gap Names Heads of Namesake Brand, Banana Republic
19 after steering the growth of its namesake brand for nearly 50 countries ... leader overseeing new innovations that cater to mobile-savvy shoppers.
| ||||||||
GUEST COMMENT: Shoppers are now mobile first, but many retailers still have to catch up
People are spending more time connected to mobile devices, particularly smartphones. At the same time customers expect their preferred brands to ...
| ||||||||
Havas and Sky Media “crack code” on mobile ad measurement
New research from Havas Media Group and Sky Media has revealed the effectiveness of mobile when it comes to building brands - with awareness ...
| ||||||||
Bollywood on your billboards — the whys and why nots
A case in point is mobile brand Q-Mobile's ad campaigns which have featured a battalion of local stars — Atif Aslam, Humayun Saeed, Ayesha Khan, ...
| ||||||||
Mobile 2015: 4 Trends to Watch
It's a sentiment that might have been expressed in any major brand headquarters over the course of this year. Now more than ever, mobile strategy is ...
|
Pages
▼