Mobile display ads and mobile native ads increase brand awareness by 54%, the latest joint tests ...
Mobile ads result in a 54% increase in brand awareness (proved in a live test environment for Domino's and Nationwide ad placements). Combined ...
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Brand marketers get Chocolate, the new Mobile Video Programmatic Marketplace
The new marketplace product, called 'Chocolate', is built from the ground up solely for mobile video advertising. It is designed for brand marketers and ...
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China's No. 1 Smartphone Brand Xiaomi Forges Content, Film Pact With Youku
1 smartphone brand, has agreed to team up with Youku Tudou, the ... China, home to the world's largest number of mobile phone and Internet users, ...
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5 Tips to Make Your In-Store Mobile Marketing More Engaging
With 84 percent of consumers relying on their mobile devices while in ... a mobilecampaign successful -- opting in, app activation, brand engagement, ...
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What Single's day means for global brands
Mobile also came into its own this year with 46% of sales happening via mobile on Alibaba. E-commerce is a global tour de force, and Western brands ...
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Moshi Monsters decline prompts Mind Candy to seek future in newbrands
... falling revenues from its Moshi Monsters children's brand, and heavier investment in the mobile apps that it hopes will secure the company's future.
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Merchant Link Adds Mocapay's Mobile Payments And Marketing Tools
Consumers will be able to interact via the merchants' branded mobile app to make credit card purchases, purchase and redeem gift cards, participate ...
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How a Content-Rich Mobile App Can Boost Your Customer Retention
Retaining your customers is every bit as important as getting them in the first place (especially SaaS ones), but it's quite a challenge when brand ...
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Bridging The Gap Between Mobile Product Development And Customer Experience: Seven ...
Even though employees are unabashedly devoted to their mobile devices, ... Recognize that today's brand experience is complex, involving multiple ...
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What Singles' Day means for global brands
This year, Singles' Day also became truly mobile first, with 42.6 per cent of sales via mobile. Brands must grasp how thoroughly mobile has reinvented ...
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