Mobile Brand

	Marketing Week Brands closing disconnect between mobile and customer path to purchase Marketing Week Consumers to date have been underwhelmed by brands attempts to engage on their smartphones and tablets. Pressure to deliver a direct mobile ... Flag as irrelevant
	Adweek Online Video and Mobile Now Make Up 20% of Mondelēz's Global Spend Adweek Several of the initial mobile pilots are now national programs, and new start-ups have been added to work directly with brands. Since 2012, Mobile ... Flag as irrelevant
	USA TODAY Groupon Snaps brand-e.biz mobile retail ... Brands are increasingly wary of these kinds of promotions, and are looking for way to engage communities of shoppers in much more ... Flag as irrelevant
	Business Insider These Are The 10 Most Popular Brands On Vine Business Insider It may not be selling ads yet, but that hasn't stopped brands jumping in and creating hours and hours of 6-second branded content on Twitter's ... Flag as irrelevant
	BGR Google wants to take on Kik, WhatsApp with a brand new messaging app BGR “Google would agree that it missed social and missed social on mobile. But then Facebook had to buy WhatsApp and Instagram for the same reason,” ... Flag as irrelevant
	Event repositions to champion brand experiences Media Week (registration) This is far from a cosmetic redesign – we aim to be the home of brand experiences, making champions of the brands and heroes of the agencies ... Flag as irrelevant
	Digital marketing strategies for a mobile-first, multi-screen world Bizcommunity.com In our campaigns for major South African consumer brands, we have found that mobile plays a key role in the engagement and conversion cycle. Flag as irrelevant
	Phonezone authorised distributor of Zigo mobile in Seychelles The Official Government News Portal of Sri Lanka “As a mobile brand we always try to connect people who want to share their lives through our devices, and I would like to say that we are the second ... Flag as irrelevant
	PadSquad Wins Bronze in Mobile Marketing Association Best Video/Rich Media Award MarketWatch Mobile users see their creative, engage with it on touch screens, and then go back to their content experiences. Branding in high-impact ways is ... Flag as irrelevant
	Upstart How Apple Shaped T-Mobile's Strategy. Will Sprint Follow? Bidness ETC As far as re-launching the brand is concerned, T-Mobile has shaken up the industry with its "Un-carrier" marketing strategy, which eliminated ... Flag as irrelevant