Another Mobile Phone Brand, Wiko, Launched in Nigeria
Following the establishment of a strong market position in Europe in just three years, Wiko brand ofmobile phones has been extended to West Africa, ...
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Consumer brand loyalty is taking a hit thanks to T-Mobile's un-carrier moves
And the result is that carrier brand loyalty has taken a hit--at least that's what research firm Market Strategies found in its latest "Brand Love" report that ...
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Nokia Hints Entering The Mobile PhoneBusiness In 2016 With Android Smartphones
During the meeting, Timo Ihamuotila who is the CFO of the company expressed that the Nokia brand name is immsensely popular in the mobile phone ...
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Why the AT&T Stadium is a mobile game-changer
To kick off the mobile bootcamp at the iMedia Breakthrough Summit in Atlanta, GA, Gregg Heard, VP, Brand Identity & Design, AT&T, discussed how ...
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FireChat Aims to Heat Up Mobile Marketing in Emerging Regions
"Imagine what brands like Unilever could do, for example, being able to ... Internet and Mobile Association of India's 2014 Digital Advertising Report.
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Security Concerns Impact Consumer Payment Behavior
Interest in mobile payment options are increasing slowly, with fraud ... with the cardbrand (33%) and payment options/flexibility their card (24%) being ...
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Ho's Perspective: Is prepaid still relevant? Yes!
Sprint is a long-time prepaid player with a similar multi-brand/multi-segment strategy to TracFone serving up the Boost Mobile and Virgin Mobile ...
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Swirl serves ads to shoppers inside stores
“Swirl Ad Exchange offers a full suite of proximity-based mobile marketing capabilities powered by iBeacon technology to help retailers and brands ...
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