Stingray Music Unveils New Mobile App, Website, Brand Strategy
A new mobile app has been released by Stingray Music, the multichannel ... by identifying themselves using brand new audio imprinting technology.
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Conference Notebook: Toyota Motors Turns to Location Targeting on Mobile
At the Mobile Marketing Association's 2014 SM2 Conference Tuesday, marketers from some of the nation's largest brands talked about the evolving ...
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TreSensa: Making a Game of Mobile Advertising
TreSensa helps companies like Progressive Insurance, HBO, and Warner Brothers create and distributebranded mobile games, according to a press ...
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MMA: Mobile Spend Could Reach $220B Within Decade
Consumers have leaped far ahead of brands and agencies in adopting mobile. The complexity of the marketplace and consumer behavior so far is ...
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PayPal Spinoff: Might A Google Bid Be Rivalled By Microsoft?
Despite having an app on every platform, its desktop dominance is not carried over to mobile payments, so maybe there's a mobile brand out there ...
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Value Equation: The Convergence of Media and Creative
Everyone will be using their mobile phones to connect with brands. Then, when consumers finally started to embrace mobile, brand websites weren't ...
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Salesforce Offers Help Building Customer-Oriented Apps
... interactive customer experiences from mobile apps that aim to drive brand ... As Salesforce sees it, we're in the midst of a mobile revolution.
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InMobi Guaranteed Outcomes for Brands Launched at Advertising Week
InMobi, the world's largest independent mobile advertising platform, engaging ... today launches InMobi Guaranteed Outcomes for brand advertisers.
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REI: Converting mobile use into in-store engagement [Shop.org 2014]
These interactions, though leading to lower mobile conversion rates for the retailer, help create a brand atmosphere that establishes REI as an ...
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The price of personal data to brands? £140
The findings from Orange's study of more than 2,000 mobile users in the UK, France, Spain and Poland placed an average value of £140 on how ...
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