| TELUS: 'Public Mobile is becoming a self-serve value brand,' will no longer have a retail presence
When Public Mobile launched its wireless service in 2010 they targeted “value conscious Canadian consumers” with unlimited low-cost talk, text and ...
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| T-Mobile brings MetroPCS brand to 10 new markets, doubles data for some subs
T-Mobile US' (NYSE:TMUS) MetroPCS brand is expanding into 10 new markets and is doubling the high-speed data allotments it gives to some of its ...
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T-Mobile expands prepaid brand MetroPCS into 10 new markets
With the latest expansion, MetroPCS brand will be available in nearly 11,000 points of sale in 55 metropolitan areas against over 6,000 points of sale ...
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Menswear Brand Scores Fresh $15M, Aims to Take Manhattan
As big-box stores languish and established clothing brands such as ... "They made a commitment really early on to create a mobile product," said ...
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Zynga unveils its NFL Showdown mobile game as it pushes into sports titles
That will give it a chance to break into the mobile sports competition with the advantage of having a powerful brand. NFL Showdown will compete with ...
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| Brand Is Out, You Are In -- Who Are You?
We don't like the word brand. It sounds like we are selling ourselves. No one likes that. Nope. We don't like it. Meanwhile, it is a big part of our world.
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Unilever uses interactive PlayRoll feature to increase mobile ad engagement in Flora butter ...
Caroline Jary, brand building director for spreads at Unilever UK, said: “With mobilead spending in the UK continuing to show significant growth and ...
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Menswear brand Frank & Oak racks up $15 mln Series B
“It's been a pleasure watching the brand grow–seamlessly conquering every experience across web, mobile and the physical world. We recognize ...
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| Frances Allen Named Brand President of Jack in the Box® Restaurants
Allen has more than 30 years of branding and marketing experience, ... Dunkin' Brands, Sony EricssonMobile Communications, PepsiCo and ...
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Isis Mobile Wallet's Payment Service Is Changing Its name To Softcard
Back in July, the mobile payment system known as Isis Mobile Wallet announced that it was going to re-brand itself in an effort to disassociate from the ...
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