Google Is Bringing More Brand-Friendly Ads to Mobile
A big reason the growth in mobile ad spend hasn't caught up to the growth in mobileaudience size is that most mobile ads aren't very appealing to ...
Google Intros Ad Formats, Tools Automating Cross-Screen Mobile Display Advertising - MediaPost Communications
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Brand Awareness for Heineken's New Beer Quickly Reached 23% With Mobile Push
Mobile advertising has long been regarded as a tactic for retailers and brands to drive conversions and lead generation, but that stereotype is ...
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Entersekt CTO Christiaan Brand Leading Session on Mobile App Security at Inaugural FinDEVr ...
With the continued adoption of mobile technology among consumers, businesses see mobileapplications as an indispensable part of their overall ...
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Fellowes Brands buys startup for piece of action-photography business
Fellowes already sells mobile accessories under the Body Glove brand, and Optrix gear will be sold as Optrix by Body Glove, Fellowes said.
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Authentic loyalty through brand utility
Now is the perfect time for brands to start understanding their market on a more personal level, as once they've done their research, the mobile world ...
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When brands troll brands
What is interesting is how opposing mobile brands trolled Apple too as the story broke this week about Apple's new iPhone 6 being so thin that it ...
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Part V – All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why ...
There were no Virgin Mobile products featured, it did not discuss the Virgin Mobile brand, and really, the casting of live action Disney princesses had ...
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Big Mobile launches new mobile ad formats
The new ad suite builds on Big Mobile's premium mobile ad products giving brands high impact formats for brand building campaigns with reach.
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