6 Brands That Used Context to Create Winning Mobile Strategies
These campaigns demonstrate how being context-aware is vital to the overall objective and implementation of a brand's mobile strategy. Timely ...
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T-Mobile 'very happy' with sales of new Simply Prepaid store to independent wireless dealers
Simply Prepaid stores feature devices and plans from T-Mobile's prepaid service and T-Mobile's GoSmartMobile brand, as well as from Univision ...
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Sprint's prepaid brand will offer iPhone 6
Via its prepaid brand MetroPCS, T-Mobile in August surpassed Sprint in its number of prepaid subscribers. T-Mobile, based in Bellevue, Wash., says it ...
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E! News Is Filming at The Americana at Brand in Glendale—See Your Pics!
Pop into our studio and sneak a peek behind the scenes of E! News! Show Schedule · Shop · Mobile · E! Now · Sweepstakes · Advertise; AdChoices.
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Cadillac Tries to Make a Fresh Start in New York
The last time Cadillac, a symbol of American success, was the top-selling luxury car brand in the United States was in 1997. Since then, its executives ...
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Keeping it Personal: How to successfully use video in mobileadvertising
Video is particularly suited to mobile and is popular amongst brands that want to recreate the face-to-face contact that is highly valued in-store or ...
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BrandProtect Adds Advanced Mobile App Validation and Analysis Service
Second, for suspicious apps that carry a company's brand, it provides reports ... “Rogue mobile apps can cause real harm—they have become the new ...
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Mobile programmatic: The basics and benefits of private marketplaces
As with the online world before it, PMPs in mobile programmatic are seen as a big step towards achieving scale for brand safe inventory in the ...
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Apple is planning to kill the Beats Music brand. May pour its skills into iTunes
Sources from within Apple's ranks are hinting at plans to kill the Beats Music brand. When official word landed that Apple had purchased Beats for ...
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The Holy Grail Strategies of Mobile Engagement
The frontline of your brand is your employees, and the ease of communication ... In your opinion, what are the other implications of mobile apps?
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