| Flaregames: Announcing a New Mobile Brand
The folks over at Flaregames (Royal Revolt 2, Throne Wars) couldn't stop themselves from introducing their upcoming new mobile brand to selected ...
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Build a brand or throw in the towel, says Creative Mobile'sVladimir Funtikov
As soon as you become successful, you become a target, which is why you need to batten down the hatches and secure your brand before it's sucked ...
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| Success of the mobile web on mainland proves a boon for brands
Mainland internet users are more than twice as engaged with brands on ... of engagement down to mainlanders' widespread use of mobile internet.
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| The role of wearable tech in the future of mobile marketing
Marketing: It seems that when brands explore mobile marketing, they view it as just another media channel. They think, “Oh, let's create another app”, ...
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| The Quick And The Dead: Challenges To Achieving Real-Time Mobile Marketing Agility
Although brands everywhere understand the tremendous influence of mobile, a myriad of tools and tactics available can be overwhelming, and new ...
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Direct Response—Not Branding—Dominates Digital Ads
The surge in mobile is making it harder for branding-based ads to keep up with the competition, as Ezra Palmer, senior-VP and editorial director at ...
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| Lessons from LinkedIn's new mobile launch
For many brands, mobile is all they know. Their stories begin and end in the various app stores. For otherbrands, mobile is the great unknown.
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Why aren't more brands taking advantage of live events with their advertising strategies?
But, take a closer look and you'll see that the brands that truly made the most of the opportunity are those that went mobile – using real-time data about ...
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