| "Mobile is going to have a bigger impact than the Internet," Unilever ...The Drum
Crafting Brands for Life has been the marketing strategy global consumer goods supplier Unilever has adopted in recent months as it becomes a company that ...
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| My6Sense Introduces Powerful New Mobile Campaign Platform ...Broadway World
NEW YORK, NY - my6sense, a leading provider in personalized content discovery and innovative rich brand advertising for mobile publishers, announced today ...
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| 3 Ways Brands Are Using Mobile To Power Donations And ...MediaPost Communications
A major CPG brand will be using its sponsorship of the 2014 Olympics to increase donations with a global audience—strictly using mobile. And there's nothing ...
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| Kiip Announces Targeted Rewards For Brands And A ComScore ...Fast Company
The mobile ad network, which counts companies like Disney and Ford as its top customers, now lets brands pinpoint rewards to app users based on timeframe, ...
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| Releases signal increased mobile abilityBizReport
Three new releases in the online and mobile space are set up to help brands reach more local and mobile consumers while maintaining a brand-safe presence ...
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| Why Mobile Should Be At The Heart Of Latino Consumer MarketingMediaPost Communications
Yet many brands and marketers continue to ignore the Latino demographic -- especially within apps and mobile offerings -- increasingly at their own peril.
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| Are UK brands losing out on geolocation-driven revenues?Marketing
Most major brands have rightly put their mobile app on an App Store and are looking ahead to the next app or campaign. But many are not pausing to look at the ...
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| Boost Mobile To Offer iPhones For First TimeTwice
Sprint's no-contract brand, Boost Mobile, will become the latest wireless ... Boost and sister Sprint prepaid brand Virgin Mobile began offering their first LTE ...
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