| RTB Or Real-Time Bidding Is The Future Of Digital And Mobile Advertising ... Business Insider It is to digital advertising what high-frequency trading is to Wall Street. It involves computerized, algorithm-driven trading that allows for quick buying of ad impressions according to pre-set parameters. Recently, Twitter is the latest tech company ... See all stories on this topic » |
| The Asian Mobile Consumer Decoded The FINANCIAL Although mobile advertising is still very much in a nascent phase, many agencies and advertisers are experimenting with formats to see what works and what doesn't, and receptiveness to mobile ads is growing among smartphone owners in Asia-Pacific. See all stories on this topic » |
| Ad tech provider Rocket Fuel shares nearly double in debut Reuters The company, which helps customers place their ads on websites and mobilenetworks, sold 4 million shares at the top end of its price range of $27-$29 per share, raising $116 million. Shares of the company closed at $56.10 on the Nasdaq on Friday after ... See all stories on this topic » |
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