Mobile Brand

Apple tops brand study in mobile computers and tablets for second ...T3 Apple has won Harris Interactive's EquiTrend's prestigious Brand of the Year award in its computing, tablet and mobile phone categories. See all stories on this topic »
The shift from brand communication to conversationInformationWeek India Mobile is one medium that is being increasingly used as a touch point by marketers and consumers equally. These devices allow brands to move from mere ... See all stories on this topic »
T-Mobile US Expands its MetroPCS BrandConverge Network Digest Since completing its acquisition of MetroPCS about three months ago, T-Mobile US has has doubled the MetroPCS brand presence across the country by ... See all stories on this topic »
Four Things to Keep in Mind when Building Your Mobile StrategyCMSWire For a brand, this means one out of every two customers has the ability to experience and engage through a mobile device. A quality mobile experience leads to ... See all stories on this topic »
Sunrise acquires Ortel Mobile SwitzerlandTelecompaper (subscription) Ortel Mobile Switzerland was owned privately by Swiss investors Treternity and licenses the OrtelMobile brand from KPN. The non-material acquisition of Ortel ... See all stories on this topic »