Mobile Brand

As Social And Mobile Advertising Lines Blur, Shift And Gradient X ...Forbes Does it make sense to shop for mobile ads separately from your social media spend? Two players in those competitive areas are betting that major brands will ... See all stories on this topic »
The top 5 mobile marketing mistakesiMedia Connection Almost every utility or entertainment app we have seen built by a brand for mobile has practically no usage. They are riddled with heavyweight experiences that ... See all stories on this topic »
HTC bets on better branding for One MiniMobile Today HTC is banking on an increase in brand awareness for its new One Mini handset (pictured, far right) to be a success, following a poor financial performance in ... See all stories on this topic »
Apple Pulls a Hat Trick with Brand of the Year Status Across Three ...The Herald | HeraldOnline.com In its first full year under Tim Cook's stewardship, Apple took home repeat Brand of the Year distinctions in three categories - Computer, Tablet and Mobile ... See all stories on this topic »
Facebook mobile ad revenues poised to overtake desktopMarketing Week Facebook's mobile advertising revenue is set to overtake desktop in the coming ... to advertisers beyond brands simply embedding clips in their Page posts. See all stories on this topic »
Mobile marketers must reach for the starsEconsultancy (blog) If an ad's easy to ignore, it will be; if it intrudes upon consumers' content, they'll naturally start to resent the brand that's interrupting them. Give mobile users ... See all stories on this topic »
Usablenet Partners With Xtify to Personalize the Next-Generation ...MarketWatch (press release) With web use growing increasingly mobile, brands need to deliver contextually relevant and personalized content to mobile users. By integrating Xtify's ... See all stories on this topic »