If Mondelez is putting mobile first then why aren't other FMCG brands?
Marketing Week
FMCG marketers have long preached the need for mobile-optimised strategies but too many have been reluctant to keep pace with shoppers. While many marketers look to mobile for brandcampaigns, they expect to generate sales from click-throughs, ...
See all stories on this topic »How a multi-channel social, mobile approach can benefit brands
BizReport
Consumers have embraced new technologies and digital media. On average, Americans spend 2.7 hours per day socializing on their mobile devices. This is over twice the amount of time they spend eating, and over one third of the time they spend sleeping ...
See all stories on this topic »Mobile Local Advertising: Not Just for Early Adopters Anymore
Street Fight
mobile phone user Over the past few years I've done some axe-grinding about the lack of location targeting in mobile advertising — and the fact that desktop ad strategies have largely been ported over to the small screen, particularly among large ...
See all stories on this topic »Vodafone to end 3 mobile service completely
ZDNet
Follow @joshgnosis. The remaining several hundred thousand customers still using the 3 mobileservice will need to switch over their service by the end of August, as Vodafone brings to an end Australia's longest running 3G mobile network brand.
See all stories on this topic »Over $1 billion in big brand budgets on stage at MobileBeat 2013
VentureBeat
It's becoming more and more evident to the mobile ecosystem that the “big money” is coming from established brands looking to connect, engage, and sell like never before. Our sixth annual MobileBeat event — July 9-10 in San Francisco — is gathering ...
See all stories on this topic »Karbonn Bundles Titanium S5 & Karbonn Smart A12 With Vodafone Internet Plans
Light Reading India
Mobile brand Karbonn has tied up with Vodafone India, one of India's leading telecommunications services providers, to offer exciting Internet plans to its subscribers, buying Karbonn's flagship devices – Karbonn Titanium S5 & Karbonn Smart A12.
See all stories on this topic »
Marketing Week
FMCG marketers have long preached the need for mobile-optimised strategies but too many have been reluctant to keep pace with shoppers. While many marketers look to mobile for brandcampaigns, they expect to generate sales from click-throughs, ...
See all stories on this topic »How a multi-channel social, mobile approach can benefit brands
BizReport
Consumers have embraced new technologies and digital media. On average, Americans spend 2.7 hours per day socializing on their mobile devices. This is over twice the amount of time they spend eating, and over one third of the time they spend sleeping ...
See all stories on this topic »Mobile Local Advertising: Not Just for Early Adopters Anymore
Street Fight
mobile phone user Over the past few years I've done some axe-grinding about the lack of location targeting in mobile advertising — and the fact that desktop ad strategies have largely been ported over to the small screen, particularly among large ...
See all stories on this topic »Vodafone to end 3 mobile service completely
ZDNet
Follow @joshgnosis. The remaining several hundred thousand customers still using the 3 mobileservice will need to switch over their service by the end of August, as Vodafone brings to an end Australia's longest running 3G mobile network brand.
See all stories on this topic »Over $1 billion in big brand budgets on stage at MobileBeat 2013
VentureBeat
It's becoming more and more evident to the mobile ecosystem that the “big money” is coming from established brands looking to connect, engage, and sell like never before. Our sixth annual MobileBeat event — July 9-10 in San Francisco — is gathering ...
See all stories on this topic »Karbonn Bundles Titanium S5 & Karbonn Smart A12 With Vodafone Internet Plans
Light Reading India
Mobile brand Karbonn has tied up with Vodafone India, one of India's leading telecommunications services providers, to offer exciting Internet plans to its subscribers, buying Karbonn's flagship devices – Karbonn Titanium S5 & Karbonn Smart A12.
See all stories on this topic »